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Analysis of Effect of Price And Quality Products Buying Decision Against Honda Motorcycle At PT. Rotella Mandiri Persada Lubukpakam Suci Lestari Siregar
Junal Ilmu Manajemen Vol 2 No 4 (2019): October: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v2i4.39

Abstract

This study aims to determine the "Effect of Price and Quality of Products on purchasing decisions at PT Honda motorcycles. Rotella Mandiri Persada Lubukpakam ". The sample used in this study is that consumers PT. Rotella Lubukpakam Mandiri Persada. The number of samples is calculated using the theory suparmono and hariyanto then didapatlah total sample of 80 people. The results showed that the independent variables, namely haraga (X1) a negative effect on purchasing decisions motorcycle Honda (Y) it can be seen from the t-test value of -0.420 with a significance value of 0.675 is greater than 0.05 and product quality (X2) has positive and significant influence on purchasing decisions at PT Honda motorcycles. Rotella Lubukpakam Mandiri Persada.
Analysis of Effect of Price And Quality Products Buying Decision Against Honda Motorcycle At PT. xyz Suci Lestari Siregar
Enrichment : Journal of Management Vol. 10 No. 1, Novembe (2019): Management
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.851 KB)

Abstract

This study aims to determine the "Effect of Price and Quality of Products on purchasing decisions at PT Honda motorcycles. Rotella Mandiri Persada Lubukpakam". The sample used in this study is that consumers PT. Rotella Lubukpakam Mandiri Persada. The number of samples is calculated using the theory suparmono and hariyanto then didapatlah total sample of 80 people. The results showed that the independent variables, namely haraga (X1) a negative effect on purchasing decisions motorcycle Honda (Y) it can be seen from the t-test value of -0.420 with a significance value of 0.675 is greater than 0.05 and product quality (X2) has positive and significant influence on purchasing decisions at PT Honda motorcycles. Rotella Lubukpakam Mandiri Persada.