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All Journal IJISTECH (International Journal Of Information System & Technology) IJISTECH
Arneta Rohma Agustina
Ambarrukmo Tourism Institute
Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Social Sciences

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A Review of YouTube for Tourism Promotion in Indonesia D Damiasih; Arneta Rohma Agustina; Azril Azahari; Dwiyono Rudi Susanto
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/ijistech.v4i2.102

Abstract

Currently, YouTube as one os popular social media platrom is something that has potential as a medium for tourism promotion. This is because YouTube is a social media that has the second largest number of users, it can also be an effective media for promotion since YouTube displays visual and audio that are considered to be attractive. Hence, it can contribute to grow and increase the interest of tourists to visit. This has been proven by several countries that tourism sectors have become famous since the videos uploaded through the YouTube. There are several things that must be considered by Indonesia in making tourism promotional videos. Therefore, this paper presents a review on the usage of Youtube as platform for tourism promotion made by many scholars in Indonesia. This paper further presents a discussion on what should tourims business player should do on their YouTube promotion channel. Finally, we present open problems for future research recommendations.
A Review of YouTube for Tourism Promotion in Indonesia D Damiasih; Arneta Rohma Agustina; Azril Azahari; Dwiyono Rudi Susanto
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (825.145 KB) | DOI: 10.30645/ijistech.v4i2.102

Abstract

Currently, YouTube as one os popular social media platrom is something that has potential as a medium for tourism promotion. This is because YouTube is a social media that has the second largest number of users, it can also be an effective media for promotion since YouTube displays visual and audio that are considered to be attractive. Hence, it can contribute to grow and increase the interest of tourists to visit. This has been proven by several countries that tourism sectors have become famous since the videos uploaded through the YouTube. There are several things that must be considered by Indonesia in making tourism promotional videos. Therefore, this paper presents a review on the usage of Youtube as platform for tourism promotion made by many scholars in Indonesia. This paper further presents a discussion on what should tourims business player should do on their YouTube promotion channel. Finally, we present open problems for future research recommendations.
Co-Authors Azril Azahari Damiasih Dwiyono Rudi Susanto