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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
SILVA YUNI ARTIKA
Universitas Muhammadiyah Malang
Economics, Econometrics & Finance Education

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KUALITAS SITUS WEB, KEPERCAYAAN, KEPUASAN DAN LOYALITAS PEMBELANJA MUDA DI TOKO ONLINE WIDAYAT -; SILVA YUNI ARTIKA
Jurnal Akademika Vol 17, No 1 (2019): Februari 2019
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.928 KB) | DOI: 10.51881/jam.v17i1.149

Abstract

This research aims to examine the effect of web quality variables, on online shop customer loyalty, by positioning trust variables and satisfaction as mediation. The population of this study was adolescent. Samples of 100 respondents were selected using accidental sampling. The data from the respondents were collected using questionnaire, then analyzed using Partial Lease Square assisted by SmartPLS software. The results of the analysis show that customer loyalty is not influenced by the quality of the web directly. Satisfaction and trust play a role in mediating the effect of page quality on online store customer loyalty, significantlyKeywords : Website Quality, Trust, Satisfaction, Consumer Loyalty, Online Shop
KUALITAS SITUS WEB, KEPERCAYAAN, KEPUASAN DAN LOYALITAS PEMBELANJA MUDA DI TOKO ONLINE WIDAYAT; SILVA YUNI ARTIKA
AKADEMIKA Vol. 17 No. 1 (2019): Februari 2019
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the effect of web quality variables, on online shop customer loyalty, by positioning trust variables and satisfaction as mediation. The population of this study was adolescent. Samples of 100 respondents were selected using accidental sampling. The data from the respondents were collected using questionnaire, then analyzed using Partial Lease Square assisted by SmartPLS software. The results of the analysis show that customer loyalty is not influenced by the quality of the web directly. Satisfaction and trust play a role in mediating the effect of page quality on online store customer loyalty, significantly
Co-Authors WIDAYAT -