Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
BENY MAHYUDI
Universitas Islam Kadiri Kediri
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BEBERAPA VARIABEL YANG MEMPENGARUHI KEPUASAN KONSUMEN IING SRI HARDININGRUM; BENY MAHYUDI
Jurnal Akademika Vol 20, No 1 (2022): Februari 2022
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jam.v20i1.241

Abstract

This study analyzes several variables that affect consumer satisfaction at the Gambir Tiga Putri Kediri Cracker Company. Some of these variables are consumer confidence and customer satisfaction. By analyzing a sample of 86 consumers who bought Gambir Crackers from the Tiga Putri Kediri company and analyzed using multiple linear regression, the results showed that consumer trust had a significant effect on consumer loyalty by 0.257, and consumer satisfaction influenced consumer loyalty by 0.525. The results of the analysis also show a coefficient of determination of 0.833 which means that consumer confidence and customer satisfaction have a significant effect on consumer loyalty.Keywords: consumer trust, consumer satisfaction, consumer loyalty
Co-Authors IING SRI HARDININGRUM