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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
MONICA PURNAMASARI HALIM
STIE Indonesia Malang
Economics, Econometrics & Finance Education

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KAJIAN INDIKATOR KEPERCAYAAN KONSUMEN AKAN ONLINE REVIEW PADA PROSES KEPUTUSAN BOOKING HOTEL SECARA ONLINE MONICA PURNAMASARI HALIM
Jurnal Akademika Vol 13, No 1 (2015): Februari 2015
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.118 KB) | DOI: 10.51881/jam.v13i1.27

Abstract

This study was conducted to determine the factors that most influence consumer 's decision in booking hotels online. From the results, there are seven factors that encourage people to make booking hotels online that are the technology factor , the ease , speed , information , prices and reward. The factors which can affect consumer trust for booking hotels online. Online review is a media which can make consumer easier to choose the best website for booking hotels online.Key Words : Online Reservation, Hotel, Online Review, Consumer Trust
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