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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
DIESKA DAMARA
Sekolah Tinggi Ilmu Ekonomi ASIA Malang
Economics, Econometrics & Finance Education

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PENGARUH WEBSITE DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK THERESIA PRADIANI; DIESKA DAMARA
Jurnal Akademika Vol 17, No 2 (2019): Agustus 2019
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.708 KB) | DOI: 10.51881/jam.v17i2.177

Abstract

This research is to find out the influence of website and brand awareness on purchasing decisions for products sold at www.MatahariMall.com. Types of causal research. MatahariMall.com consumer population, the sample used by 100 respondents with purposive sampling technique sampling. The technique of multiple linear regression data analysis. The results show that the website has a significant effect on purchasing decisions, reflected in the complete information displayed. Brand awareness seen from brand recognition has a significant effect on purchasing decisions, this shows that the website and brand awareness have a positive and significant effect on purchasing decisions for products sold at MatahariMall.com, seen from consumers deciding to buy after going through the process of selecting product brands offered at www.MatahariMall.com.Keywords : Webiste,Brand Awareness, Purchasing Decisions
PENGARUH WEBSITE DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK THERESIA PRADIANI; DIESKA DAMARA
AKADEMIKA Vol. 17 No. 2 (2019): Agustus 2019
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is to find out the influence of website and brand awareness on purchasing decisions for products sold at www.MatahariMall.com. Types of causal research. MatahariMall.com consumer population, the sample used by 100 respondents with purposive sampling technique sampling. The technique of multiple linear regression data analysis. The results show that the website has a significant effect on purchasing decisions, reflected in the complete information displayed. Brand awareness seen from brand recognition has a significant effect on purchasing decisions, this shows that the website and brand awareness have a positive and significant effect on purchasing decisions for products sold at MatahariMall.com, seen from consumers deciding to buy after going through the process of selecting product brands offered at www.MatahariMall.com.
Co-Authors Theresia Pradiani