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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
LUSSIA MARIESTI ANDRIANY
Sekolah Tinggi Ilmu Ekonomi ASIA Malang
Economics, Econometrics & Finance Education

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PERAN ETNIS PEMILIK USAHA SEBAGAI PEMBEDA TANGGUNG JAWAB RELASIONAL PADA KEPUTUSAN PEMBELIAN LUSSIA MARIESTI ANDRIANY
Jurnal Akademika Vol 16, No 1 (2018): Februari 2018
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.432 KB) | DOI: 10.51881/jam.v16i1.98

Abstract

This study aims to reveal the ethnic influence of business owners on purchasing decisions as well as on the relationship between relational responsibility and purchasing decisions. The ethnic groups chosen as distinctions are the Chinese, Arabs and Madura based on the fact that trade in Indonesia is dominated by the three ethnic groups. This research use surevi method using questionnaire. Respondents of the study amounted to 105 buyers representing the three ethnic groups. Data were analyzed through two stages, namely confirmatory factor and regression analysis with dummy variable. Based on the results of data analysis, it is known that the ethnic business owner is not a variable that distinguishes the decision of someone buying in a particular store. However, it is a variable that distinguishes relational responsibility relationships on purchasing decisions on ethnic Chinese, Arab and Madura-owned businesses. Keywords: buying decision, relational responsibility, ethnic-owned business
PERAN ETNIS PEMILIK USAHA SEBAGAI PEMBEDA TANGGUNG JAWAB RELASIONAL PADA KEPUTUSAN PEMBELIAN LUSSIA MARIESTI ANDRIANY
AKADEMIKA Vol. 16 No. 1 (2018): Februari 2018
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to reveal the ethnic influence of business owners on purchasing decisions as well as on the relationship between relational responsibility and purchasing decisions. The ethnic groups chosen as distinctions are the Chinese, Arabs and Madura based on the fact that trade in Indonesia is dominated by the three ethnic groups. This research use surevi method using questionnaire. Respondents of the study amounted to 105 buyers representing the three ethnic groups. Data were analyzed through two stages, namely confirmatory factor and regression analysis with dummy variable. Based on the results of data analysis, it is known that the ethnic business owner is not a variable that distinguishes the decision of someone buying in a particular store. However, it is a variable that distinguishes relational responsibility relationships on purchasing decisions on ethnic Chinese, Arab and Madura-owned businesses.
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