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The Influence of Product Quality, Brand Image and Promotion on The Purchase Decision of 3second Fashion Rindi Rindi; Dr. Sengguruh Nilowardono; Agus Sukoco; Iga Aju Nitya Dharmani; Joko Suyono
Journal of World Conference (JWC) Vol. 3 No. 6 (2021): November 2021
Publisher : NAROTAMA UNIVERSITY, Indonesia

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Abstract

This study aims to determine the effect of product quality, brand image and promotion on purchasing decisions of 3second Fashion Royal Plaza Surabaya fashion. A quantitative approach is used to answer the problems in this study, using 100 respondents. The analysis technique used is multiple linear regression analysis. The results show that, 1) Product quality influences purchasing decisions for the 3second Fashion Royal Plaza Surabaya fashion so that H1 is accepted. That is, the better the quality of the products sold, the higher the decision to buy the product. 2) Brand image influences purchasing decisions for 3second Fashion Royal Plaza Surabaya fashion so that H2 is accepted. That is, the better the brand image that is embedded in the minds of consumers, the decision to buy a product is increasing. 3) Promotion has an effect on purchasing decisions for 3second Fashion Royal Plaza Surabaya fashion so that H3 is accepted. That is, the more maximum promotional efforts made by the company, the decision to buy the product will increase. and 4) Product quality, brand image and promotion influence the purchasing decision of the 3second Fashion Royal Plaza Surabaya fashion so that H4 is accepted. That is, the existence of products with high quality, good brand image and maximum and well-targeted promotions will have an impact on increasing consumer purchasing decisions.
Predictions of Financial Distress in Consumption Goods Industrial Companies Listed on the Indonesia Stock Exchange in 2016-2018 Muhammad Khusni Mubarrok; Mohammad Wasil; I. G. A. Aju Nitya Dharmani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.385 KB) | DOI: 10.35877/454RI.qems79

Abstract

This study aims to determine the prediction of financial distress in the Consumer Goods Industry companies listed on the Indonesia Stock Exchange. The research period used was 2016-2018. This research on financial distress prediction uses a quantitative approach. The study population includes all Consumer Goods Industry companies listed on the Indonesia Stock Exchange in the 2016-2018 period. The sample is determined by purposive sampling technique. The data analysis method used is logistic regression analysis. This study aims to test and prove whether DAR, CR, TATO, and ROA affect Financial Distress. The data in this study came from secondary data obtained through documentation techniques. Data analysis by logistic regression partially used SPSS for window version 25. The results showed that (1) debt asset to ratio (DAR) had no positive effect on financial distress, (2) current ratio (CR) has a negative but not significant effect on financial distress, (3) total asset turnover (TATO) has no negative effect on financial distress, (4) return on assets (ROA) has a negative and significant effect on financial distress.
The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya) Rheza Septiani Pratiwi; Santirianingrum Soebandi; I. G. A. Aju Nitya Dharmani
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.644 KB) | DOI: 10.35877/454RI.qems81

Abstract

Repurchase intention is very influential in developing a business. Many factors affect repurchase intention, including service quality, perception price, and store atmosphere. The purpose of this study was to determine how the influence of service quality, perception price, and store atmosphere both simultaneously and partially effect on repurchase intention. The data was collected using a questionnaire. The research method uses as many random samples of 281 people. The analysis method using SPSS 18. The results of this study indicate that the independent variables simultaneously influence the dependent variable. This research evidenced from the significance value of 0.000 or less than 0.05 and the Fcalculation = 194.777 while the Ftable obtained 2.66 and this meaning that Fcalculation > Ftable. But in partial variable, service quality is not significant into repurchase intention as in the results of testing showing tcalculation = 0.961 < ttable = 1.968 with significance 0.337 > 0.05.
The Impact of Current Ratio, Debt to Equity Ratio, Net Profit Margin, and Total Asset Turnover Towards The Profit Changes Of Mining Companies Listed On Indonesia Stock Exchange Period 2016-2018 Tommy Minggus; Mohammad Wasil; I. G. A. Aju Nitya Dharmani
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.683 KB) | DOI: 10.35877/454RI.qems89

Abstract

This study aims to determine whether CR, DER, NPM, and TATO effect profit changes. The population in this research are mining companies listed in the Indonesia Stock Exchange period 2016-2018 consisting of 48 companies. Sampling was done by purposive sampling and 15 companies were selected. The data in the study comes from the secondary data obtained through the documentation technique. Data analysis with multiple regression analysis using SPSS for Windows version 18. The results showed that there was significant influence simultaneously between CR, DER, NPM, and TATO to Profit Changes. Based on the partial test, the conclusion CR and TATO has positive and not significant effect on profit changes. DER has negative and not significant effect in profit changes. NPM has positive and significant effect on profit changes.
THE EFFECT OF INTERNAL AUDIT ON THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE (GCG) IN PT. BANK XYZ IN SURABAYA R. Bima Satya Wiratama; Iga Aju Nitya Dharmani
Jurnal Ekonomi Vol 20 No 1 (2019): December 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v20i1.71

Abstract

To improve the Bank's performance, protect the stakeholder’s needs, and improving compliance with the applicable laws and generally accepted ethical values ​​in the banking industry, the Bank should conduct its operations in GCG. One of them is the assessment of the GCG’s implementation between the Internal Audit function. The research aims to determine the Internal Audit’s role in the implementation of GCG. The variable of this research is the Internal Audit (X) as an independent variable, and then implementation of GCG (Y) as the dependent variable. The research is using a simple linear regression analysis techniques to test the hypothesis. The data used in this research is primary data, where it was obtained through questionnaires. The population is 25 respondents, which means that all respondents were sampled. Respondents came from the Internal Audit Unit of PT. Bank XYZ. The Results are showing the coefficient of Internal Audit (X) on the application of GCG is 11,088 with a significance level is 0,00 < 0,05. So the null hypothesis (Ho) is rejected and then the alternative hypothesis (Ha) is accepted. In other words, it has a significant influence. Results of the test determination using the formula coefficient of determination, Internal Audit influenced 84% of GCG implementation. The rest was influenced by other factors that aren't included in this research.
Improvement of Organization Management Performing Arts Ludruk Irama Budaya Sinar Nusantara I.G.A Aju Nitya Dharmani
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.748 KB) | DOI: 10.29138/ijebd.v5i2.1753

Abstract

Purpose: Ludruk has a socio-cultural role for the people of East Java in the effort to preserve and develop the local culture. Especially as performing arts, ludruk can act as entertainment that can be enjoyed by various layers of society in East Java, the purpose of this study is: Describe the Improvement of the Management of the Organization of Performing Arts Ludruk Irama Sinar Nusantara Culture. Design/methodology/approach: This research is a qualitative sociological phenomenological study, based on the literature review. The data in this study form qualitative data consisting of three types, namely data behavior, oral data, and writing data. Instruments in this study are researchers themselves. Data analysis in this research consists of several activities that are done jointly, according to Miles and Huberman data reduction, display data and conclusion drawing / verification. Findings: The results of this study are: 1) In general in the approach of critical theorists of art and entertainment ludruk is the idea that they deserve attention for three reasons. First, the contents of art and works present a potentially revealing story of the human, social, and world way of working in the same way as the myth that offers a mimetic representation of the world of life experience. Secondly, ludruk as a means of art and entertainment produced reflects something from the way people live with real conditions is significant. Third, ludruk as an art, if not entertainment how able to entertain the fans as they start to switch to other entertainment. 2) Changes in the paradigm of technical managers in management skills so that the focus to practice the skills required to successfully manage ludruk seriously from various circles to preserve and develop it, to build maximum functional relationships with internal and external clients, it must have a management infusion by adopting the model most recently covering the organizational structure, the function of the marketing channel for the performing arts will lead to the improvement of the delivery of performing arts through more effective inter-organizational management, or certain services to predetermined consumption points, and more importantly improved performance is a change organizations in which managers and organizations that organize organizations place and manage programs that measure the current level of organizational performance and then generate ideas to modify organizational behavior and infrastructure incorporated into the temp at to achieve higher results. Originality/value: This paper is original Paper type: a Research Paper
THE IMPACT OF EXPERIENTAL MARKETING AND REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION IN COFFEE INDUSTRY Friesa Ergo M; Santirianingrum Soebandi; I. G. A Aju Nitya Dharmani
IJESS International Journal of Education and Social Science Vol 1 No 1 (2020): VOL 1 NO 1 APRIL 2020
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.31 KB) | DOI: 10.56371/ijess.v1i1.26

Abstract

The objective of this research is to evaluate the inter-relationship among the experiental marketing, customer satisfaction and repurchase intention in the context of restaurant or cafe in Indonesia. A total of three hypotheses will be tested. A quantitave research will be carried out to address the research objective. Purposive sampling technique and the distribution of a total 187 responden will be selected as part of the research methodology specially in customer of Janji Jiwa Jilid 358 Surabaya. The statistical data will be analyzed by SEM-PLS. And the result shows that experiental marketing has positive effect on repurchase intention. Also indicates that the positive effect has been fully mediated by the customer satisfaction of the customer at Janji Jiwa Jilid 358 Surabaya. According to the conclusions, this research provides that sense and feel experiences are positively related to the repurchase intention as well as experiental marketing is positvely related to the customer satisfaction.
THE INFLUENCE OF RETURN ON ASSET , RETURN ON EQUITY, AND DEBT EQUITY RATIO AGAINST ITS POLICIES AMOUNT OF DIVIDENDS TO ON SEVERAL MANUFACTURING COMPANIES WHO TO THAT IT IS LISTED ON A STOCK EXCHANGE 2014-2018 Lia Delima; Mohammad Wasil; I. G. A Aju Nitya Dharmani
IJESS International Journal of Education and Social Science Vol 1 No 1 (2020): VOL 1 NO 1 APRIL 2020
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.765 KB) | DOI: 10.56371/ijess.v1i1.27

Abstract

The purpose of this studyisdetermine This research aims to mengalisa the influence of return on assets roa ), ( return on equity roe ( ), debt to equity ratio ( der ). dividend policy My research retrieve data from a financial statement the company manufactures food and beverage sector that has been registered in indonesia stock exchange a period of 2014-2018.Kind of research that is used in this research is a quantitative research.Data collection techniques digunakaan research is data collection techniques, documentation a measuring instrument for measuring so very company dividend policy in this research which is using the dividend payout ratio ( ). house of representativesFrom this research result can be drawn conclusions that roa, roe, and der what we call a variable free ( x ) significant and positive values of the national parliament or that which we call the dependent variable ( y ).