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All Journal Jurnal Administrasi Bisnis Business Innovation and Entrepreneurship Journal Asian Journal of Management, Entrepreneurship and Social Science
Intan Permana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Customer Switching Behavior dalam Membeli Batik dari UKM Intan Permana
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 1 No 1 (2019): Business Innovation & Entrepreneurship Journal (Mei)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.832 KB) | DOI: 10.35899/biej.v1i1.4

Abstract

Tujuan penelitian ini adalah untuk menganalisis customer switching behavior dalam membeli batik dari UKM . Desain penelitian ini adalah cross sectional, menggunakan pendekatan deskriptif dengan metode explanatory survei. Unit analisis konsumen sebanyak 106 orang. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik deskriptif dengan menggunakan distribusi frekuensi. Berdasarkan hasil penelitian menggunakan analisis deskriptif, didapatkan hasil bahwa customer switching behavior berkatagori baik. Perbedaan penelitian ini dengan penelitian sebelumnya adalah terletak pada variabel independen, yaitu layanan purna jual pada produk otomotif, serta menggunakan teori atau referensi yang berbeda dengan peneliti sebelumnya.
STUDI KELAYAKAN RENCANA INVESTASI PENAMBAHAN AKTIVA TETAP (Studi Pada PO. Al-Mubarok Malang) Intan Permana; Muhammad Saifi; . Zahroh Z.A.
Jurnal Administrasi Bisnis Vol 34, No 1 (2016): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.266 KB)

Abstract

Decisions in fixed asset investment is a risky decision in determining the success of the company because the decision directly related to the capital and corporate finance. With the feasibility study which analyze some aspects such as markets, finance, and management to help the decision making process. The purpose of this study was to determine whether the investment for fixed assets in the form of buses PO. Al-Mubarok feasible or not to be implemented. Type of this research is included in a descriptive research with case study approach. The results of this study concluded that the analysis and the calculation of the aspects of the market such as the condition of a great opportunity, management aspects which indicates that the organizational structure has been arranged, and the financial aspects show decent results in accordance with standard financial ratios for decision making in the form of additional fleet of buses.Keyword : Feasibility Study, Investment, Fixed Asset ABSTRAK Keputusan dalam investasi aktiva tetappmerupakan sebuah keputusan yang riskan dalam menentukan keberhasilan perusahaan karena keputusan tersebut berhubungan langsung dengan modal dan keuangan perusahaan. Dengan adanya studi kelayakan yang menganilisis beberapa aspek seperti asperk pasar, keuangan, dan manajemen membantu proses pengambilan keputusan. Tujuan dari penelitiannini adalah untuk mengetahui apakah investasi berupa pembelian aktiva tetap berupa armada bus PO. Al-Mubarok layak atau tidak untuk dilaksanakan. Jenis dari penelitan ini termasukkdalam penelitian deskriptif dengan pendekatan studi kasus. Hasil dariipenelitian ini menyimpulkan bahwa analisis dan hasil perhitungan dari aspek pasar berupa kondisi peluang yang besar, aspek manajemen yang menunjukkan bahwa struktur organisasi telah tertata, dan aspek keuangan menunjukkan hasil yang layak sesuai dengan standar rasio keuangan untuk pengambilan keputusan berupa penambahan armada bus. Kata Kunci:Studi Kelayakan, Investasi, Aktiva Tetap
The Effect of Celebrity Endorsers and Brand Image on Purchase Decision Nizar Alam Hamdani; Aura Rahayu; Dewi Anggraen; Intan Permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Making purchasing decisions is crucial for businesses as it can increase profits through effective product marketing. On the other hand, poor purchasing decisions can hinder achieving a high market share percentage. This study examines the impact of celebrity endorsers and brand image on purchasing decisions related to marketing. The target population of this particular study was Indonesian society, specifically users of Emina moisturizer products between the ages of 15 and 25. The survey was conducted online and face-to-face, with a total of 747 individuals being randomly selected from the population to represent the sample. This quantitative study used a statistical approach to analyze the collected data. The statistical product and service solution (SPSS) program was used to perform regression analysis, as it met the criteria required for this type of data analysis. An interval scale was utilized to ensure accuracy in the regression analysis. The data obtained in this study was accurate and reliable, with a significance level of 95%. The research findings indicate that celebrity endorsers are significantly influenced by brand image, which is crucial in purchase decisions. Celebrity endorsers and brand image are essential for boosting sales, promoting loyalty, and attracting new consumers.
Perceived Behavioural Control and Subjective Norms Influence on Entrepreneurial Intention Nizar Alam Hamdani; Muhammad Fathulloh Ramdani; Dinda Sri Puspita; Intan permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Entrepreneurial intention is an individual's desire or motivation to become an entrepreneur and start a business. Gen Z generation in Indonesia has a business interest below average at 1.60%, compared to the country's average of 18.94%. Increasing entrepreneurial interest in the Gen Z generation requires an approach and creating an environment that develops entrepreneurial potential. This researcher conducted a survey online and face-to-face to collect data from 115 randomly selected participants. The response rate was 50.4%, and 73 participants completed the survey, representing approximately 30.43% of the total sample. Therefore, the sample size for this study was 58 respondents who provided varying assessments. Researchers also distributed respondents only to the Gen Z age group for all items. Researchers provided questionnaires with surveys directly and sent them online. The tool researchers used to get respondents was questionnaires. The program used to analyze data using the regression method is Statistical Product and Service Solution (SPSS). To perform regression analysis on an interval scale, researchers use arithmetic calculations on data collected from respondents. The research results are accurate and reliable, with a significance level of 95%. Results of research regarding perceived behavioral control and subjective norms influence entrepreneurial intention. Based on the results of this research, the researchers expected that these results would be helpful to respondents and readers so that they could be used in further study.
Analysis of Influence Internal Locus of Control Toward Opportunity Recognition Through Entrepreneurial Intention Nizar Alam Hamdani; Mohamad Refi Alamsyah Al Jauzi; Isnawati, Isnawati; Intan Permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Opportunity recognition is an idea that individuals can implement in finding a business concept. The agricultural and industrial sector has the lowest growth in recent years compared to other industrial sectors. This research aims to improve the ability to analyze business opportunities with entrepreneurial intention and self-control to build a business in the future. Researchers surveyed 708 people via email and face-to-face interaction. Seventy-five respondents provided varying ratings. The response rate was 84%. The instrument used to conduct the research was a questionnaire with Likert scale statements. It was distributed both online and in person. The data was analyzed using structural equation modeling (SEM). The research results were accurate and reliable, with a significance level of 95%. This research concludes that the internal locus of control influences opportunity recognition through entrepreneurial intention. This research shows that having an internal locus of control, entrepreneurial intention, and the ability to analyze potential opportunities play a crucial role in business development.
Co-Authors . Zahroh Z.A. Aura Rahayu Dewi Anggraen Dinda Sri Puspita Hamdani, Nizar Alam Isnawati Isnawati Mohamad Refi Alamsyah Al Jauzi Muhammad Fathulloh Ramdani Muhammad Saifi