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All Journal MIX : Jurnal Ilmiah Manajemen Business Innovation and Entrepreneurship Journal
Sukma Nugraha
Universitas Garut
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Value Co-Creation pada Bisnis Syariah Konstruksi Oil dan Gas di Indonesia Sukma Nugraha
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 1 (2020): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.774 KB) | DOI: 10.35899/biej.v2i1.74

Abstract

Abstract- Progress in terms of technology and information now has given rise to new trends in the economic field. In supporting a company's business performance, the term value co-creation creation is known. The research method used is descriptive survey and explanatory survey methods with organizational analysis units. The results of this study are the development of other variables that affect customer trust and repurchase intention and questioners will be distributed to related industries that have the same population as PT. Mutiara Global Industry as a company in the field of oil and gas and steel construction. Abstrak– Kemajuan segi teknologi dan informasi saat ini telah melahirkan kecenderungan baru dalam bidang ekonomi. Dalam mendukung kinerja bisnis suatu perusahaan, dikenal istilah value co-creation creation. Metode penelitian yang digunakan adalah metode descriptive survey dan explanatory survey dengan unit analisis organisasi. Hasil dari penelitian ini adalah adanya pengembangan terhadap variable –variable lainnya yang mempengaruhi terhadap kepercayaan customer dan repurchase intention dan questioner akan di sebar ke industry terkait yang memiliki populasi yang sama dengan PT. Mutiara Global Industry sebagai perusahaan di bidang oil and gas dan konstruksi baja.
Conceptual Framework of Innovation Strategy in SMEs Nizar Alam Hamdani; Sukma Nugraha; Pupung Purnamasari
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 2 No 2 (2020): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.455 KB) | DOI: 10.35899/biej.v2i2.89

Abstract

The use of new innovations as tools to face competition is indeed considered effective enough to win the market. The absence of innovation will make consumers feel bored, leave the product, and we can be sure the business will sink amid the hustle and bustle of competition. This study analyzes the application of innovation strategy concepts in companies and SMEs. The approach in this study is scientific analysis of the literature and previous research on innovation strategies in SMEs. Based on the results of the study, the conceptual framework of the application of SME strategies was obtained, both dimensions, indicators and key to success and obstacles. The implication of this research is that there is an appropriate concept that can be used to develop research in the field of innovation strategy.
Omnichannel Fashion Retail in Indonesia: How it affects Marketing Performance? Nizar Alam Hamdani; Arum Mutmainah; Galih Abdul Fatah Maulani; Sukma Nugraha; Intan Permana
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.004

Abstract

Objectives: Mobile commerce is an appropriate omnichannel practice adoption for fashion retail. Omnichannel in the retail industry is currently becoming an innovation strategy to increase consumer interaction by integrating various sales channel services. Consumers' channel-switching behavior remains as one of the challenges in the retail industry. To deal with these challenges, providing multiple points of contact to interact with consumers that gain competitive advantage and improve marketing performance is required.Methodology: This study is a causal research with a 95% confidence interval in collecting and constructing the data structure to evaluate the cause-and-effect relationship of the variables. The primary data was obtained through a survey of 91 retail fashion consumers in Indonesia. Subsequently, the data was analyzed using structural equation modeling.Finding: Compared to the previous studies, the results of this study indicated that novelty, hedonic, and utilitarian motivations influence brand love through omnichannel customer experience. To improve brand love, companies need to improve customer experience.Conclusion: Based on the findings, the researchers felt one of the biggest flaws in the study was only collecting data on consumers of international clothing products whose physical stores have only been operating in Indonesia
An Analysis of the 'Bringout' Fashion Business Plan Through the Business Model Canvas Approach Risma Agustiani; Sukma Nugraha; Asri Solihat
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.975

Abstract

Bringout is a business operating in the fashion industry. Established in 2020, the company initially did not have a Business Model Canvas, which led to several issues in sales and marketing. This study aims to analyze the Business Model Canvas planning , which consists of nine building blocks: customer relationships , key partners , value proposition , customer segments , channels , revenue streams , key resources , key activities , and cost structure , in order to develop a new business model. The research method used is a qualitative case study approach. Several types of data are required for developing the business model. The first is the current business model, obtained through observation. The second is data collected by distributing questionnaires to consumers and individuals familiar with the Bringout product. Based on the analysis, one improvement made to Bringout's business model is in the customer segment , by targeting university students and employees aged 18 to over 35 years old. The analysis results highlight the importance of developing products that align with the defined target age group. As a result, several elements of the Bringout business were revised to foster innovation and improve sales performance.
The Role Of Innovation In Delivering The Influence Of Market Orientation On The Business Performance Of Umkm Leather Craft Shop In Sukaregang Geryn Winston; Sukma Nugraha; Teten Mohamad Sapril Mubarok
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.989

Abstract

This study was conducted in Sukaregang, Garut, West Java, known as a center for the leather craft industry. The main focus of this research is to explore the role of innovation in mediating the relationship between market orientation and business performance of leather craft SMEs. The purpose of this study is to test the hypothesis that explains the relationship between business performance variables influenced by market orientation and mediated by innovation in leather craft SMEs in Sukaregang, Garut. The sample size in this study is 112 units of leather craft SMEs in Sukaregang. The sample was determined using the saturated sampling technique (census). The data analysis technique used is path analysis and Sobel test using SPSS version 24 software. The data collection method used in this study is a survey conducted by distributing questionnaires. The results show that market orientation has a positive but not significant effect on business performance, market orientation has a positive and significant effect on innovation, innovation has a positive and significant effect on business performance, and innovation significantly mediates the effect of market orientation on business performance.
Co-Authors Arum Mutmainah Asri Solihat Geryn Winston Hamdani, Nizar Alam Intan Permana Maulani, Galih Abdul Fatah Pupung Purnamasari Risma Agustiani Teten Mohamad Sapril Mubarok