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All Journal Journal of Islamic Monetary Economics and Finance Mawaddah: Jurnal Hukum Keluarga Islam
Suddin Lada
Universiti Malaysia Sabah, Malaysia
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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HALAL COSMETICS REPURCHASE INTENTION: THE ROLE OF MARKETING IN SOCIAL MEDIA Mohamad Isa Abd Jalil; Suddin Lada; Mohd Ashari Bakri; Zakiah Hassan
Journal of Islamic Monetary Economics and Finance Vol 7 No 4 (2021)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v7i4.1379

Abstract

This research aims to study the effects of social media marketing strategies on the repurchase intention among buyers of halal cosmetics manufactured in Malaysia. The study, based on the theory of social media marketing, identifies the nexus, and considers the mediating functions of word-of-mouth brand recognition and electronic word-of-mouth communication (e-WOM). The work takes a holistic view of brand recognition and e-WOM with reference to the two main relations, social media marketing strategy and repurchasing intention. The partial least squares structural equation modelling (PLS-SEM) method was employed and data collected from 300 respondents (followers) via an online questionnaire. The results indicate that there is a significant influence of social media marketing (SMM) on repurchase intention, brand awareness, and e-WOM; the impact is higher on brand awareness, followed by repurchase intention and eWOM. These results demonstrate that efficient brand management of the use of social media platforms will help increase brand awareness among halal cosmetics buyers. When used correctly, SMM may assist the distribution and communication of the most up-to-date information on cosmetic products and brands, resulting in increased awareness and repurchase intent. At the same time, eWOM is a useful tool for their respective followers to disseminate information to followers. The research has important implications for the halal cosmetics sector, as it contributes to the theoretical and management literature on social media marketing strategy.
Constitutional Safeguards And National Resilience: A Qualitative Analysis of Article 153 In Malaysia’s Multi-Ethnic Society Mohd Hisyamuddin Basabah; Kamarul Zaman Haji Yusoff; Mohamad Isa Abd Jalil; Suddin Lada; Shariff Umar Shariff Abd. Kadir; Debrina Puspita Andriani
Mawaddah: Jurnal Hukum Keluarga Islam Vol 3 No 2 (2025): November
Publisher : Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/mjhki.v3i2.101

Abstract

Article 153 of the Federal Constitution of Malaysia is a vital constitutional instrument in governing a multi-ethnic nation; however, ongoing political and identity dynamics have raised questions regarding its contribution to national resilience. This study aims to analyze the function of Article 153 as a constitutional safeguard in maintaining societal security and Malaysia's national resilience during the 2018–2024 period, while identifying the mechanisms, tensions, and factors influencing its effectiveness. Employing a qualitative approach, the research conducted semi-structured interviews with five experts in constitutional law, ethnic relations, and national security, supplemented by an analysis of policy documents, court rulings, and academic literature, validated through triangulation. The findings reveal that Article 153 contributes to national resilience through four primary mechanisms: the protection of collective Bumiputera identity, affirmative economic redistribution, balanced regional development, and political stabilization via elite consensus. Nevertheless, structural tensions persist between protective measures for Bumiputera and demands for inclusivity from non-Bumiputera communities, which intensified during the 2018–2024 political crises due to the re-securitization of ethnic identity. Comparative analysis with Rwanda, Sri Lanka, India, and South Africa highlights the strengths of the Malaysian model in terms of constitutional entrenchment and the dual protection mechanism involving the constitutional monarchy. The effectiveness of Article 153 fundamentally depends on three determinant factors: government political will, public constitutional literacy, and economic performance that sustains redistribution. This research recommends implementation reforms focused on enhancing constitutional awareness, increasing transparency in need-based affirmative policies, and institutionalizing inter-ethnic dialogue to achieve inclusive and sustainable national resilience.
Co-Authors Debrina Puspita Andriani Kamarul Zaman Haji Yusoff Mohamad Isa Abd Jalil Mohd Ashari Bakri Mohd Hisyamuddin Basabah Shariff Umar Shariff Abd. Kadir Zakiah Hassan