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All Journal Jurnal Biologi Babasal Environmental and Agriculture Management
Ratmi Rosilawati
Universitas Muhammadiyah Luwuk
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Education Environmental Science Immunology & microbiology Materials Science & Nanotechnology Other

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Strategi Pemasaran Keripik Tempe Ceria di Desa Sumber Mulya Kecamatan Simpang Raya Kabupaten Banggai Ratmi Rosilawati; Dwi Wijayanti; Rengga Lupita Farma
Jurnal Biologi Babasal Vol 2, No 2: Edisi September 2023
Publisher : Universitas Muhammadiyah Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jbb.v2i2.2898

Abstract

Abstract: With the advancement of time and creative innovation from humans, tempeh is no longer just a side dish to accompany rice, but can be used as a practical and ready-to-eat snack, namely tempeh chips. The aim of this research is to determine the marketing strategy which includes product, price, promotion and distribution of cheerful tempeh chips in Sumber Mulya Village, Simpang Raya District and its surroundings. This research was carried out at Usaha Ceria, Sumber Mulya Village, Simpang Raya District, Banggai Regency from May to June 2023. The number of samples used was 12 people. The data analysis used is SWOT analysis. The research results show that the product strategy for cheerful tempe chips is that the product is always available, the product has product attributes, brands and labels, and has an affordable price. The promotional strategy for cheerful tempe chips is personal sales promotion, in other words word of mouth promotion. Apart from that, promotions are also carried out through social media. The distribution strategy for cheerful tempe chips is from producers directly to consumers and from producers to distributors and distributors to consumers. Cheerful tempeh chips products are distributed to several shops/supermarkets inside and outside Banggai Regency. Marketing of cheerful tempe chips is in quadrant I supporting an aggressive growth policy (Growth Oriented Strategy).
Regional nutrient budget framework for integrating livestock manure and inorganic fertilizers: a case study of Jember, Indonesia Adi Septa Hidayat; Wulan Triminarwati; Ratmi Rosilawati
Environmental and Agriculture Management Vol. 3 No. 2 (2026): Environmental and Agriculture Management : November 2026
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/eam.3.2.157-187

Abstract

Regional integration of livestock manure into inorganic fertilizer planning requires explicit accounting of crop nutrient demand, manure recoverability, nutrient retention, and plant availability. This study developed a regional nutrient budget framework for Jember Regency, Indonesia, to estimate crop nutrient demand (CND), collectable livestock manure (LM), manure-derived nutrient supply (MNS), and residual inorganic fertilizer requirement (RIFR) for nitrogen (N), phosphorus (P), and potassium (K). Regional crop and livestock data were combined with crop-specific nutrient coefficients, manure excretion rates, dry matter fractions, collection efficiencies, nutrient concentrations, retention factors, and plant-availability coefficients. The selected crops required an estimated 32,478.0 Mg N, 5,770.8 Mg P, and 26,613.6 Mg K yr⁻¹. Collectable LM was estimated at 221,268.5 Mg dry matter yr⁻¹, providing approximately 1,087.0 Mg N, 775.5 Mg P, and 2,012.2 Mg K yr⁻¹ as plant-available nutrients. Crediting these nutrients produced estimated potential reductions in inorganic fertilizer requirement of approximately 3.35% for N, 13.44% for P, and 7.56% for K. Under the enhanced manure redistribution scenario, the modeled reductions increased to approximately 5.19% for N, 20.83% for P, and 11.72% for K. Sensitivity analysis identified crop nutrient requirement coefficients and target yield as the most influential crop-side parameters, while collection efficiency and plant availability were important manure-side determinants. The framework provides a transparent and reproducible basis for nutrient-specific regional fertilizer planning; however, the estimates should be interpreted as planning values rather than field-level fertilizer recommendations, with local implementation requiring additional soil, manure, spatial, and economic information.
Co-Authors Adi Septa Hidayat Dwi Wijayanti Rengga Lupita Farma Wulan Triminarwati