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All Journal International Journal of Applied Business and International Management Journal of International Conference Proceedings
Xizi Zhang
Stamford International University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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EXPLORING THE PERCEIVED SUCCESS OF A STRATEGIC MEDICAL TOURISM ALLIANCE FROM THE PATIENTS’ PERSPECITIVE Xizi Zhang; Dr William P. Wall; Dr Kate Hughes
International Journal of Applied Business and International Management Vol 3, No 1 (2018): August 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.121 KB) | DOI: 10.32535/ijabim.v3i1.79

Abstract

This paper examines the customer experience of a medical tourism alliance project between a Chinese private hospital and a Thai medical center. The purpose is to evaluate the perceived value of this strategic project from the perspective ofthe patients. Qualitative data were collected through a series of interviews with Chinese patients while they were in Thailand receiving medical treatment. Additional interviews collected data from informed experts involved in the memorandum of understanding (MOU); to gain their perspective on the alliance’s success. Secondary data wassourcedfrom reports available from the hospital, medical center, business media, and scholarly publications to supplement the primary information. This paper explores the voice of the customer as an indicator of post-project success.
Exploring the Perceived Success of a Strategic Medical Tourism Alliance Project from the Patients’ Perspective Xizi Zhang; William P. Wall; Kate Hughes
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.161 KB) | DOI: 10.32535/jicp.v1i1.226

Abstract

This paper examines the customer experience of a medical tourism alliance project between a Chinese and a Thai medical hospital. The purpose of the paper is to evaluate the perceived value of this strategic project from the perspective of patients. Qualitative data was collected through a series of interviews with Chinese patients while in Thailand receiving medical treatment, and from the perspective of informed experts. Additional secondary data were collected from reports available from the hospitals, business media, and scholarly publications. This paper explores the voice of the customer as an indicator of post-project success. Keywords – Project Management, Medical Tourism, Voice of the Customer, Strategic Alliance
Co-Authors Dr Kate Hughes Dr William P. Wall Kate Hughes William P. Wall