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All Journal International Journal of Applied Business and International Management IPSSJ
Muhammad Rifqi Arviansyah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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ENHANCING BUSINESS PERFORMANCE FOR CV. COOL CLEAN Bobby Hoetama; Dul Bahadur Bhandari; Christiono Victoria; Ryandhi Kurniawan; Muhammad Rifqi Arviansyah; Vinod A/L Raju; Khadada Sarah A Y Gh
International Journal of Applied Business and International Management Vol 2, No 1 (2017): IJABIM Vol 2. No. 1
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.041 KB) | DOI: 10.32535/ijabim.v2i1.2

Abstract

As the globalization era continues to grow, many new businesses are emerging worldwide. Business operations in one country mean failing to capitalize on the added advantage of taking a lot of customers.The following report will interpret the business operations of a clean cv company, a company that produces wet tissue for gallon mineral water and wet tissue to clean hands in restaurants, the company is located in Indonesia. Because this company has been very successful in their home country, and we from the students will make this company more known throughout Indonesia, especially in Sumatra Kalimantan and Sulawesi.To do so, we will create a marketing plan for CV COOL CLEAN, based on an in-depth analysis of the company's background, vision, mission and organizational structure. Also, we will assess the company's readiness to do domestic marketing which I think is lacking for eastern Indonesia. Finally, we will provide suggestions on how to successfully develop and implement international marketing, to enter the market in parts of Indonesia.In general, our report aims to drive cool clean companies to a successful path for further development and we believe that our marketing plan will allow the company to significantly expand their business.
PENGARUH SUSTAINABILITY VALUE DAN FUNCTIONAL VALUE TERHADAP BRAND PREFERENCE KONSUMEN UNIQLO DI INDONESIA: PENDEKATAN PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING (PLS-SEM) Abdulloh Lathif Saiful Islam; Muhammad Rifqi Arviansyah
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sustainability value dan functional value terhadap brand preference konsumen UNIQLO di Indonesia. Fenomena meningkatnya kesadaran konsumen terhadap isu keberlanjutan dan tuntutan terhadap kualitas fungsional produk mendorong pentingnya kajian ini dalam konteks industri fashion ritel global. Penelitian menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4.0. Data dikumpulkan melalui kuesioner daring yang disebarkan kepada 210 responden yang merupakan konsumen UNIQLO berusia 18–40 tahun dan telah melakukan pembelian dalam tiga bulan terakhir. Variabel sustainability value diukur melalui dimensi Planet dan People dari Triple Bottom Line framework, sedangkan functional value diukur berdasarkan persepsi kualitas, manfaat, dan nilai guna produk. Hasil penelitian menunjukkan bahwa sustainability value berpengaruh positif dan signifikan terhadap brand preference (β = 0,312; p < 0,05), dan functional value berpengaruh positif dan signifikan terhadap brand preference (β = 0,427; p < 0,05). Temuan ini mengindikasikan bahwa konsumen UNIQLO di Indonesia mempertimbangkan aspek keberlanjutan dan keunggulan fungsional produk sebagai faktor penentu preferensi merek.
Co-Authors Abdulloh Lathif Saiful Islam Bobby Hoetama Christiono Victoria Dul Bahadur Bhandari Khadada Sarah A Y Gh Ryandhi Kurniawan Vinod A/L Raju