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All Journal Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen
Ivantan Ivantan
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Humanities Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU OLAHRAGA MEREK ADIDAS Ivantan Ivantan
Value : Jurnal Manajemen dan Akuntansi Vol 15 No 1 (2020): Januari - Juni 2020
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v15i1.1020

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan etos kerja terhadap komitmen organisasi pada PT. Central Buana Mandiri di Jakarta. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 85 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kompensasi berpengaruh signifikan terhadap komitmen organisasi sebesar 48,1%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Etos kerja berpengaruh signifikan terhadap komitmen organisasi sebesar 41,8%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Kompensasi dan etos kerja secara simultan berpengaruh signifikan terhadap komitmen organisasi sebesar 55,5%, uji hipotesis diperoleh signifikansi 0,000 < 0,05.
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan Pada PT Maztrans Global Indo Dhaifan Arrash, Muhammad; Ivantan Ivantan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6578

Abstract

Abstrak. The purpose of this research is to determine the effect of service quality and promotion on customer satisfaction at PT Maztrans Global Indo. This research method uses quantitative research methods. The population in this study were customers at PT Maztrans Global Indo with a sample of 81 respondents. The data collection technique uses a questionnaire technique. The data analysis used was data instrument test, classical assumption test, linear regression test, correlation test, and determination test using the SPSS version 26 program. The results of partial hypothesis testing between service quality and customer satisfaction obtained a t value of 3.008 > 1.99125 with a significance level of 0.004 < 0.05, so H0 was rejected and Ha was accepted. The results of partial hypothesis testing between promotion and customer satisfaction obtained a t value of 3.088 > 1.99125 with a significance level of 0.187 < 0.05, so H0 was rejected and Ha was accepted. The results of simultaneous hypothesis testing with a value of Fcount 42,563 > Ftable 3.12 with a significance level of 0.000 < 0.05, thus Ho is rejected and Ha is accepted. The results of the coefficient of determination of service quality and promotion simultaneously contribute to the customer satisfaction variable of 52,2%, while the remaining 47,8% is caused by other variables Keywords: Service Quality, Promotion and Customer Satisfaction
Co-Authors Dhaifan Arrash, Muhammad