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All Journal Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ivantan Ivantan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU OLAHRAGA MEREK ADIDAS Ivantan Ivantan
Value : Jurnal Manajemen dan Akuntansi Vol 15 No 1 (2020): Januari - Juni 2020
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v15i1.1020

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan etos kerja terhadap komitmen organisasi pada PT. Central Buana Mandiri di Jakarta. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 85 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kompensasi berpengaruh signifikan terhadap komitmen organisasi sebesar 48,1%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Etos kerja berpengaruh signifikan terhadap komitmen organisasi sebesar 41,8%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Kompensasi dan etos kerja secara simultan berpengaruh signifikan terhadap komitmen organisasi sebesar 55,5%, uji hipotesis diperoleh signifikansi 0,000 < 0,05.
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan Pada PT Maztrans Global Indo Dhaifan Arrash, Muhammad; Ivantan Ivantan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6578

Abstract

Abstrak. The purpose of this research is to determine the effect of service quality and promotion on customer satisfaction at PT Maztrans Global Indo. This research method uses quantitative research methods. The population in this study were customers at PT Maztrans Global Indo with a sample of 81 respondents. The data collection technique uses a questionnaire technique. The data analysis used was data instrument test, classical assumption test, linear regression test, correlation test, and determination test using the SPSS version 26 program. The results of partial hypothesis testing between service quality and customer satisfaction obtained a t value of 3.008 > 1.99125 with a significance level of 0.004 < 0.05, so H0 was rejected and Ha was accepted. The results of partial hypothesis testing between promotion and customer satisfaction obtained a t value of 3.088 > 1.99125 with a significance level of 0.187 < 0.05, so H0 was rejected and Ha was accepted. The results of simultaneous hypothesis testing with a value of Fcount 42,563 > Ftable 3.12 with a significance level of 0.000 < 0.05, thus Ho is rejected and Ha is accepted. The results of the coefficient of determination of service quality and promotion simultaneously contribute to the customer satisfaction variable of 52,2%, while the remaining 47,8% is caused by other variables Keywords: Service Quality, Promotion and Customer Satisfaction
Pengaruh Social Media Marketing Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Kedai Kopi Halaman Belakang Di Cihuni Kabupaten Tangerang Tri Widiastuti; Ivantan Ivantan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9210

Abstract

The purpose of this study is to examine the effect of Social Media Marketing and Store Atmosphere on Purchase Decision at Kedai Kopi Halaman Belakang. This research employs a quantitative descriptive method with an associative approach. The sampling technique used is probability sampling, with the sample size determined using the Rao Purba formula. The data analysis techniques include instrument testing, classical assumption testing, simple and multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing (t-test and F-test). The results show that Social Media Marketing (X1) and Store Atmosphere (X2) have a significant effect on Purchase Decision (Y), as indicated by the multiple linear regression equation Y = 1.143 + 0.302X1 + 0.741X2 + α. The coefficient of determination simultaneously is 90.5%, while the remaining 9.5% is influenced by other variables not examined in this study. Based on the partial hypothesis testing, Social Media Marketing (X1) has a t-value greater than the t-table (19.770 > 1.986) with a significance level of 0.000 < 0.05, indicating that H₀ is rejected and H₁ is accepted. This result demonstrates that Social Media Marketing has a positive and significant effect on Purchase Decision. Furthermore, Store Atmosphere (X2) has a t-value greater than the t-table (27.061 > 1.986) with a significance level of 0.000 < 0.05, indicating that H₀ is rejected and H₂ is accepted, meaning that Store Atmosphere has a positive and significant effect on Purchase Decision. The simultaneous hypothesis testing shows that the F-value is greater than the F-table (444.122 > 3.09) with a significance value of 0.000 < 0.05, indicating that H₀ is rejected and H₃ is accepted. Therefore, it can be concluded that Social Media Marketing and Store Atmosphere simultaneously have a positive and significant effect on Purchase Decision at Kedai Kopi Halaman Belakang    
Pengaruh Social Media Marketing Dan Brand Image Terhadap Minat Beli Di Booba Beauty Herbal (Distributor SR12) Depok Salma Mutiara Zacky; Ivantan Ivantan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9212

Abstract

This study aims to analyze the effect of Social Media Marketing and Brand Image on Purchase Intention at Booba Beauty Herbal (SR12 Distributor) Depok, both partially and simultaneously. The research employed a quantitative method with the population consisting of consumers of Booba Beauty Herbal (SR12 Distributor) Depok. The sample consisted of 99 respondents, determined using probability sampling with a simple random sampling technique and calculated using the Slovin formula. Data analysis techniques included descriptive analysis, research instrument testing, classical assumption tests, simple and multiple linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, as well as t-test and F-test using SPSS software.The results indicate that Social Media Marketing has a positive and significant partial effect on Purchase Intention, with the regression equation Y = 11.497 + 0.712X₁, a correlation coefficient of 0.715, and a coefficient of determination of 51.1%. Brand Image also has a positive and significant partial effect on Purchase Intention, with the regression equation Y = 7.373 + 0.820X₂, a correlation coefficient of 0.876, and a coefficient of determination of 76.8%. Simultaneously, Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention, as indicated by the regression equation Y = 3.955 + 0.217X₁ + 0.681X₂, a correlation coefficient of 0.891, and a coefficient of determination of 79.3%, while the remaining 20.7% is influenced by other variables not examined in this study.    
Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Owaystore Pamulang Siti Nurilla Wahidah; Ivantan Ivantan
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 2 (2026): MARET 2026
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i2.2197

Abstract

Abstract. This study aims to determine the effect of service quality and product quality on customer satisfaction at Owaystore Pamulang. This study uses a quantitative method with a survey approach. Data were obtained by distributing questionnaires to 98 respondents who were Owaystore Pamulang consumers. The sampling method used the Slovin formula theory. Analysis used regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this study are that Service Quality (X1) and Product Quality (X2) have a significant effect on Consumer Satisfaction (Y) with the regression equation Y = 8.003 + 0.604 (X1) + 0.192 (X2). The coefficient of determination has a simultaneous effect of 68.442%. The partial hypothesis test obtained the result of Service Quality (X1) of t count > t table or (13.769 > 1.661) so H0 is rejected and H1 is accepted. This means that there can be a significant influence between the independent variable, namely Service Quality (X1) on Consumer Satisfaction (Y). The partial hypothesis test obtained the result of Product Quality (X2) of t count > t table or (10.406 > 1.661). Therefore, H0 is rejected and H1 is accepted. This means that there is a significant influence between the independent variable, namely Product Quality (X2), on consumer satisfaction (Y). Simultaneous hypothesis testing between the variables of Service Quality (X1) and Product Quality (X2) obtained the results of the F count test > F table or (99.013 > 3.09). Thus, H0 is rejected and H3 is accepted, meaning that Service Quality (X1) and Product Quality (X2) together have a significant influence on Consumer Satisfaction (Y). Keywords: Service Quality, Product Quality and Consumer Satisfaction
Co-Authors Dhaifan Arrash, Muhammad Salma Mutiara Zacky Siti Nurilla Wahidah TRI WIDIASTUTI