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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Intelek Dan Cendikiawan Nusantara JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Reza Khairul Hadi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Pada Kopi Magma di Krukut Kota Depok Jawa Barat Dani Maulana; Reza Khairul Hadi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5726

Abstract

The purpose of this study was to determine the effect of price and promotion on purchasing decisions on Magma Coffee in Krukut, Depok City, West Java. both partially and simultaneously. The method used is quantitative. The sampling technique used is probability / random. Sampling uses a random selection process (random sampling / probability) and gives each member of the population the same opportunity to be taken as a sample and obtained a sample in this study totaling 100 respondents. The results showed that Price (X1) and Promotion (X2) had a significant effect on Purchasing Decisions by obtaining the regression equation Y = 5.788 + 0.381X1 + 0.460X2, The value of the correlation coefficient or the level of influence between the independent variable and the dependent variable is obtained at 0.758, meaning that it has a strong relationship. The coefficient of determination is 0.574, it can be concluded that the Price and Promotion variables affect the Purchasing Decision variable by 57.4%, while the remaining 42.6% is influenced by other factors that were not studied. Partial hypothesis testing (X1 to Y) it is known that the tcount value is 8.899> ttable 1.984 with a significant level of 0.000 <0.05, so Ho is rejected and Ha is accepted, indicating that there is an effect of price on purchasing decisions at Magma Krukut Coffee Shop, Depok City. And partial test (X2 to Y) it can be seen that the tcount value is 9.915> ttable 1.984 with a significant level of 0.000 <0.05, so Ho is rejected and Ha is accepted, indicating that there is an effect of Promotion on Purchasing Decisions at Magma Krukut Coffee Shop, Depok City. Meanwhile, for the simultaneous test, the value of Fcount> Ftable or (65.386> 3.090) is obtained, this is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). Thus, H0 is rejected and H3 is accepted, this shows that there is a simultaneous significant influence between Price and Promotion on Purchasing Decisions on Magma Coffee in Krukut, Depok City, West Java.
PENGARUH CITRA MEREK DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA CV. KHASANAH SARI CABANG PARUNG PANJANG Azkia Tanzila Listiana; Reza Khairul Hadi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan word of mouth (WOM) terhadap keputusan pembelian, baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif, Populasi adalah konsumen yang melakukan pembelian produk Khasanah Sari cabang Parung Panjang, dengan teknik pengambilan sampel menggunakan rumus Slovin, sehingga diperoleh sampel sebanyak 100 responden. Teknik Analisis data menggunakan uji validitas. uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa citra merek secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 55,3%, dibuktikan dengan hasil uji hipotesis dimana nilai  >  (11,004 > 1,984). Word of mouth (WOM) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 55,6%, dibuktikan dengan hasil uji hipotesis dimana nilai >  (11,083 > 1,984). Citra merek dan word of mouth (WOM) secara simultan memiliki pengaruh positif dan signifikan terhadap kepuatusan pembalian dengan persamaan regresi Y = 7,918 + 0,4041 + 0,4032. Nilai koefisien determinasi sebesar 76,1%, dibuktikan dengan hasil uji hipotesis dimana nilai  >  (154,578 > 3,090). Hal ini berarti bahwa citra merek dan word of mouth (WOM) secara simultan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian
PENGARUH HARGA DAN PROMOSI TERHADAP   KEPUTUSAN PEMBELIAN KONSUMEN KISSMART U-VILLE DI TANGERANG SELATAN Dayati Ziliwu; Reza Khairul Hadi
Jurnal Intelek Insan Cendikia Vol. 1 No. 9 (2024): NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga (X1) dan promosi (X2) terhadap keputusan pembelian (Y), sehingga dengan judul penelitian adalah Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Kissmart U-Ville Di Tangerang Selatan. Metode penelitian menggunakan metode pendekatan kuantitatif  yang bersifat asosiatif dengan populasi dalam penelitian ini adalah sebanyak 3.124 dalam keputusan pembelian. Sampel yang digunakan dalam penelitian ini teknik sampling dengan teknik yang diambil yaitu sampling insidental dengan rumus Isaac Michael adalah suatu rumus yang digunakan untuk mencari besar sampel yang dinilai mampuh mewakili keseluruhan populasi dan menggunakan Margin Of Error Maximum sebesar 0,10 atau 10%, sehingga di dapat sampel sebanyak 97 responden. Hasil pengujian harga secara parsial diperoleh nilai korelasi 0,854 dan nilai determinasi 0,729 atau 72,9% sedangkan sisahnya 27,1% hasil uji T secara parsial harga terhadap keputusan pembelian berpengaruh signifikan dengan nilai t-hitung > t-tabel atau (16.003 > 1.66105), Hal tersebut juga diperkuat dengan nilai ρ value < Sig.0,05 atau (0,000 < 0,05). Hasil pengujian promosi diperoleh nilai korelasi sebesar 0,844 dan nilai dterminasi sebesar 0,712 atau 71,2 dengan sisah 28,8% hasil uji T variabel promosi secara parsial berpengaruh signifikan terhadap keputusan pembelian dengan nilai t-hitung > t-tabel atau (15.307 > 1.66105), Hal tersebut juga diperkuat dengan nilai ρ value < Sig.0,05 atau (0,000 < 0,05). Hasil pengujian harga dan promosi secara simultan berpengaruh terhadap keputusan pembelian dengan nilai F-hitung > F-tabel atau (1872.760 > 3,09), hal ini juga diperkuat dengan ρ value < Sig.0,05 atau (0,000 < 0,05). Dengan demikian maka Ho3 ditolak dan Ha3 diterima, hal ini menunjukkan bahwa terdapat pengaruh yang signifikan secara simultan antara harga (X1) dan promosi (X2) terhadap keputusan pembelian (Y).
Pengaruh Store Atmosphere Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Zizoba Resto & Coffee Di Kabupaten Tangerang Anggie Juliaet Supardi; Reza Khairul Hadi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 3 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i3.9148

Abstract

The purpose of this study is to determine the influence of  store atmosphere and promotion on consumer purchase decisions at Zizoba Resto&Coffee in Tangerang Regency. The research method used was descriptive quantitative with the number of samples in the study as many as 95 people. Meanwhile, the primary data collection technique is through a questionnaire which is processed using the SPSS Application System Version 27. The data analysis method uses validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, determination coefficient, and hypothesis test. The results of this study show that the store atmosphere has a positive and significant effect on consumer purchase decisions with a determination efficiency value of 78.6%, and the hypothesis test obtained a tcal value of > table (18.474 > 1.661 with a significant level of 0.000 < 0.05. Promotion had a positive and significant effect on consumer purchase decisions with a determination coefficient value of 86.6% and the hypothesis test obtained a t-value calculated > tatbel (24.534 > 1.661) or significant 0.000< 0.05. Store atmosphere  and Promotion simultaneously have a positive and significant effect on consumer purchase decisions with the regression equation Y = 0.780 + 0.265X1 + 0.623X2. The value of the determination coefficient was 91.1% while the remaining 8.9% was influenced by other factors that were not conducted by the study. The hypothesis test obtained the value of f calculated > f table or (469.116 > 3.095).  
Pengaruh Saluran Distribusi Dan Kualitas Produk Terhadap Keputusan Pembelian Pada PT Arvata Indra Jaya Parung Kabupaten Bogor Aslam Abu Rafi; Reza Khairul Hadi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 2 (2026): MARET 2026
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i2.2222

Abstract

Abstract. The purpose of this study is to determine the influence of distribution channels and product quality on purchasing decisions at PT Arvata Indra Jaya Parung, Bogor Regency, both partially and simultaneously. The method used in this study is an associative quantitative method. The population at PT Arvata Indra Jaya Parung, Bogor Regency is 1,228 respondents. The sample used in this study is 92 people. The analysis in this study uses the SPSS program version 25. The data analysis method uses a simple linear regression test, multiple linear regression, correlation coefficient, determination coefficient, partial T test and simultaneous F test. The results of this study indicate that: There is a significant partial influence of distribution channels on purchasing decisions at PT Arvata Indra Jaya Parung, Bogor Regency. This can be proven because the distribution channel variable (X1) has a calculated T value of 7.670 > T table 1.986 with a significance level of 0.000 <0.05. There is a significant partial influence of product quality on purchasing decisions at PT Arvata Indra Jaya Parung, Bogor Regency. This is evident because the product quality variable (X2) has a calculated T-value of 9.503 > T-table 1.986, with a significance level of 0.000 < 0.05. Distribution channels and product quality simultaneously significantly influence purchasing decisions at PT Arvata Indra Jaya Parung, Bogor Regency. This is evident because the calculated F-value is 47.860 > F-table 3.100, with a significance level of 0.000 < 0.05. The coefficient of determination test results are indicated by an R-square value of 0.518, indicating that the distribution channel (X1) and product quality (X2) variables contribute 51.8% to the purchasing decision variable (Y), while the remaining 48.2% is due to other variables not examined in this study  
Pengaruh Promosi Dan Customer Relationship Management Terhadap Kepuasan Nasabah Bank Mandiri Pada Penggunaan Mobile Banking Livin' By Mandiri (Studi Pada Bank Mandiri Cabang Tangerang City) Ayu Deviyanti; Reza Khairul Hadi
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9267

Abstract

The purpose of this study is to determine the Effect of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Use of Mobile Banking Livin 'By Mandiri (Study at Bank Mandiri Tangerang City Branch) both partially and simultaneously. The method used is quantitative associative. The sampling technique uses a purposive sampling method and obtained a sample of 109 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests with the help of SPSS software version 25. The results of the study indicate that partially the promotion variable has a positive but not significant effect on customer satisfaction, with a significance value of 0.030 (<0.05). Meanwhile, the customer relationship management variable has a positive and significant effect on customer satisfaction, with a significance value of 0.000 (<0.05). Simultaneously, promotion and customer relationship management have a significant effect on customer satisfaction with an F count value of 47.955 and a significance of 0.000 (<0.05). Thus, customer relationship management is the most dominant variable in increasing customer satisfaction of Livin' by Mandiri users at Bank Mandiri Tangerang City branch    
Co-Authors Anggie Juliaet Supardi Aslam Abu Rafi Ayu Deviyanti Azkia Tanzila Listiana Dani Maulana Dayati Ziliwu