Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Sarah Ammar Lutf Al-Anesi
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Navigating Through the COVID-19 Crisis: A Case Study of Starbucks Daisy Mui Hung Kee; Muhammad Faheem; Sarah Ammar Lutf Al-Anesi; Mohd Yusoff Imran; Muhammad Hazrul; Ahmad Amiruddin Khairi
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.55 KB) | DOI: 10.32535/ijafap.v4i1.1030

Abstract

The purpose of this study is to examine the impact of the COVID-19 pandemic on the world's most famous coffeehouse chain, Starbucks Corporation. Starbucks has a large number of loyal customers; it makes Starbucks qualify as the best object for this study. By the end of 2020, Starbucks has more than 30,000 locations worldwide in more than 80 countries. The COVID-19 pandemic struck Starbucks ' business, forcing the company to looking for new strategies and alternatives to run its business efficiently. This study was built on data collected. There are 100 customers participated in the survey. Discussion and recommendations are presented.
Co-Authors Ahmad Amiruddin Khairi Daisy Mui Hung Kee Mohd Yusoff Imran Muhammad Faheem Muhammad Hazrul