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All Journal International Journal of Accounting & Finance in Asia Pasific
Teh Yen
Universiti Sains Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Safety & Pricing Issue in Grab’s Car & The Solutions Umairah Binti Buruhanutheen; Daisy Mui Hung Kee; Nurul Afiqah Binti Malik; Sunita A/P Kuson; Teh Yen; Siddhi Karlekar
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 2, No 2 (2019): International Journal of Accounting & Finance in Asia Pasific (IJAFAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.494 KB) | DOI: 10.32535/ijafap.v2i2.536

Abstract

The following is a proposal for ride-hailing transport service, Grab. The proposal is done to assist them with the problems they face every now and then. Grabs’ Facebook page reveals myriad complaints about its services. Many app designers and even users have been facing several issues regarding their grab app. Since a lot of people rely on grab as their main transportation to go to places it is important for Grab to consider the criticism to improve their service. The main objectives definitely would be managing a good relationship with existing customers with a focus on creating loyalty towards their business. There are several solutions and recommendations that are included in this proposal to encourage Grab for their service enhancement. Keywords: Assist, Grab app, Price Issues, Safety, Good Relationship, Customers, Solutions
Co-Authors Daisy Mui Hung Kee Nurul Afiqah Binti Malik Siddhi Karlekar Sunita A/P Kuson Umairah Binti Buruhanutheen