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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Juan Jose Zuluaga
Eafit University
Humanities

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Analysis of Export Strategies on Apple Fruit Juice at Pt Batu Bhumi Suryatama David Rivaldy Hermanto; Qonitah Lutfatullaili; Liem Gai Sin; Juan Jose Zuluaga
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i1.354

Abstract

This study analyzes the effectiveness of the promotion strategy for PT Batu Bhumi Suryatama Sari Apel which is engaged in packaged apple juice. This research is very important for companies because with a good promotion strategy can increase sales. Because the system is not analyzed, this study intends to conduct an analysis. This study uses the interview method as a data collection technique and uses qualitative methods to analyze data. PT Batu Bhumi Suryatama in conducting promotions, using social media namely Facebook and Instagram. After successfully exporting, PT Batu Bhumi Suryatama found its responsibility as a criticism from the exporting country. The criticism is about product packaging. Therefore, it can be said that it is very important to always remember that by simply selling packaging products, it is very important in relation to brand trust. But PT Batu Bhumi is able to maintain a preferred quality even though the price is high which causes very heavy to compete. Keywords: Promotion Strategy, Export, Obstacles, Packaging.
Co-Authors David Rivaldy Hermanto Liem Gai Sin Qonitah Lutfatullaili