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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings

Liem Gai Sin

Ma Chung University

Author-ID : 2522262

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 29 Documents Claim Missing Document

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Articles

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The Body Shop "Forever Against Animal Testing” Varsha Ganatra; Rupesh Sinha; Srishti Srishti; Rudresh Pandey; Prachi Kadam; Sabillah Alfarisi Ristiansyah; Liem Gai Sin; Chong Li Yin; Daisy Mui Hung Kee; Liow Yue Jin; Ooi Yu Wei; Liew Pei Wei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.

The Impacts of Covid-19 on Unilever Rudresh Pandey; Ajay Massand; Victor Teja Mulya; Liem Gai Sin; Vadlamudi Prudhvi Naresh; Faizah Binti Zamara; Daisy Mui Hung Kee; Siti Khadijah Binti Zamri; Nur Ain Syamira Binti Azmi; Noor Najihah Binti Mohd Hamdan; Aditi Aditi
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.

Building Trust and Quality of Customer Service Through Customer Satisfaction (Study of Gojek’s Customers in Malang City) Raga Etsenna Wattimena; Liem Gai Sin
Journal of the Community Development in Asia (JCDA) Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Transportation services are a substantial in people's lives due to its widespread in the community to facilitate their daily activities as working, traveling and others. A leading online ride-hailing company, Gojek, was founded by a Indonesian man, Nadiem Makarim in March 2014. It aims to reduce unemployment in Indonesia and provide solutions to congestion in the capital. Online application-based transportation services have been chosen by the public due to its easiness, more transparent cost calculation, and more satisfying service. Customers do not need to leave the house to order the service since they are highly possible to order it online with their smartphone devices.

The Effect of Experiential Marketing on Customer Satisfaction in Malang Customer Products Ijlal Setyoviyon; Liem Gai Sin
Journal of the Community Development in Asia (JCDA) Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Recently, people's increasing interest in business has encouraged them to try their luck in it. The more similar businesses are established, the tighter competition in, especially for similar businesses. Company leaders must not be careless and need to continue to strive to keep the company remain superior and compete with other companies. To win the competition, the company must have a competitive advantage to continue to survive. One effort is focusing on the consumers by providing the experience that is felt from these contacts. Companies must be able to influence consumers by creating products or services that win over their heart. They will have unforgettable good memories; in exchange they will come back or make repeat purchases.

Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.

Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia Dilip D; Rupesh Sinha; Ooi Ler Wei; Daisy Mui Hung Kee; Oh Jia Leei; Pua Ke Shuang; Teoh Jia En; Velia Nofira Permatasari; Liem Gai Sin; Eugene Boadu; Junaid Saifi
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

The Influence of Brand Equity on Consumer Purchase Decisions at Starbucks Dilip D; Rupesh Sinha; Chin Pei Wen; Daisy Mui Hung Kee; Choong Shu Ching; Lew Ke Er; Somya Agarwal; Rudresh Pandey; Theofilus Welyna Putra; Liem Gai Sin; Yap Wen Yan
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

The purpose of this research is to study the influence of brand equity on consumer purchase decisions at Starbucks. Specifically, we predicted the brand equity of Starbucks would definitely affect the consumer purchase decisions. We distributed survey questionnaire consisting of 4 major aspects of brand equity with purchase decision and the results collected were analysed in order to obtain a meaningful conclusion. For the implementing, we designed a conceptual framework and hypothesized the correlation among its constructs which are brand equity and purchase intention. All the hypothesis which are tested based on the brand equity and consumer purchase decisions was accepted. The results showed that brand equity has a positive influence on consumer purchase decisions.

A Study on Nestle Promotion Strategy Padmalini Singh; Liem Gai Sin; Nur Shafiqah Binti Kama’Aziri; Oh Zi Jian; Nur Amiera Sofea Binti Mohd Azlan; Putri Nur Illya Balkhis Binti Ibrahim; Dave Hoo Sheng; Daisy Mui Hung Kee; Joseph Tan Soo Heng; Liew Siaw Wee; Lim York Ying
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.

The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Rajesh Kumar Nair; L. Sudershan Reddy; Priyanka Verma; Rudresh Pandey; Sienly Yuwono; Liem Gai Sin; Wong Yun Qi; Daisy Mui Hung Kee; Ooi Xin Gee; Tammy Wong Shao Ing; Tan Pei Yu
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic

Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Rudresh Pandey; L. Sudershan Reddy; Vidush Chaudary; Venny Tezaryning Widyawati; Liem Gai Sin; Muhammad Khairul Amali Bin Mohd Ghazali; Daisy Mui Hung Kee; Muhammad Firdaus Bin Ibrahim; Muhammad Zulhusni Bin Ahmad Fadzeil; Nur Azwanie Binti Mohamed
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.

Co-Authors A.A. Gde Satia Utama Abigael Brilliana Christanti Abishek Singh Adinda Dessy Indriana Safitri Aditi Aditi Agus Sukoco Ahmad Ariq Rabbani Ahmad Usamah Aisha Bader Alotaibi Ajay Massand Ajay Massand Albertus Gondokusumo Alodya Agustina Elsam Andre Jesilla Jones Andre Wijaya Apurv Gupta ARDION COKRODEWO Astrelia Crisentya Linardi Bayu Setyawan Chai Yeong Jin Chan Weng Hoo Chin Kah Hui Chin Pei Wen Chong Chiew Ling Chong Li Yin Choong Shu Ching Christofer Alimwijono Christopher Suputro Ch’ng Kelvin Daisy Mui Hung Kee Daisy Mui Hung Kee Damayanti, Elok Dave Hoo Sheng David Rivaldy Hermanto Decesta Kelcya Valentine Dennis Mahendra Putra Dewi Purnamasari Salim Dilip D Dilip. D Ditarosa Taurista Eka Perdana Eugene Boadu Faizah Binti Zamara Ferry Setianto Fong Kai Ling Foung Hann Hui Fransiscus Danny Aguswahyudi Fransiskus Xaverius Viorentino Gerald Reynaldo Tandra Glenn Evorius Pattiata Go Sin Yee Goh Kai Wen Hafiz Zikri I Gede Arimbawa I.G.N.A.A. Bhakta Narayana Ijlal Setyoviyon Jed Abner Jeevendra A/L Rajendran Jelita Sparta Jeremy Kenny Jeremy Tou Jia Hao Jessica Berta Joewono Jhonathan Whiryawan Joel Chen Tai Soon Joseph Tan Soo Heng Juan Jose Zuluaga Junaid Saifi Jurisa Jonathan Koh Jhee Qing L. Sudershan Reddy Law Sin Leng Lee Chiew Ying Leni Cynthia Dewi Leonaldo Yogi Gunawan Leonardo Hanriyanto Leong Kar Chun Lew Ke Er Liew Pei Wei Liew Siaw Wee Lim Sin Chen Lim Xin Wee Lim York Ying Liow Yue Jin Majdi Anwar Quttainah Majdi Anwar Quttainah Mochammad Hilmy Tamala Putra Mohamad Fikri Bin Azhar Mohamad Zulfaqar Mohammed Shammas Muhammad Firdaus Bin Ibrahim Muhammad Hafizudin Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Mustika Putri Fatimah Mu’tamaria Mu’tamaria Natasha Tiffany Neng Mei Fei Ng Pui Yan Nico Setiawan Noor Najihah Binti Mohd Hamdan Norazwa Binti Abdullah Nur Ain Syamira Binti Azmi Nur Amiera Sofea Binti Mohd Azlan Nur Azwanie Binti Mohamed Nur Shafiqah Binti Kama’Aziri Obaja Elka Kurniawan Oh Jia Leei Oh Zi Jian Ooi Ler Wei Ooi Xin Gee Ooi Yu Wei Padmalini Singh Padmalini Singh Phuan Mun Zhin Pooja Chawla Prachi Kadam Priyanka Verma Pua Ke Shuang Purvika Pawar Putri Nur Illya Balkhis Binti Ibrahim Qonitah Lutfatullaili Raga Etsenna Wattimena Rajesh Kumar Nair Reinaldo Gerald Sentosa Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Ryan Eleazar Sabillah Alfarisi Ristiansyah Sahil Verma Shreyas Agnihotri Shweta Pandey Sienly Yuwono Siti Khadijah Binti Zamri Siti Nur Madhiah Binti Ahmad Somya Agarwal Srishti Srishti Stevi Jimry Poluan Tammy Wong Shao Ing Tan Chi Yi Tan Hui Min Tan Pei Yu Teoh Jia En Theofilus Welyna Putra Utkarsh Chaudhary Vadlamudi Prudhvi Naresh Varsha Ganatra Varsha Ganatra Varsha Ganatra Velia Nofira Permatasari Venny Tezaryning Widyawati Victor Teja Mulya Vidush Chaudary Wenny Gilliany Wong Sin Yue Wong Yun Qi Yalla Satya Sai Venkata Sri Harsha Yap Wen Yan Yip Jia Hui

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