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p-Index From 2021 - 2026
1.197
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Rajesh Kumar Nair
SIES School of Business Studies
Humanities

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Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Rajesh Kumar Nair; Varsha Ganatra; Karishma Kaur; Daisy Mui Hung Kee; Wan Teng Khoo; Shi Ying Khor; Keshaav Rao; Janhvi Mahajan
Journal of the Community Development in Asia (JCDA) Vol 4, No 3 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.888 KB) | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.
A Study to Understand Parents' Perceptions and Societal Attitudes on Bharat Biotech’s Covaxin for Children Ishu Sharma; Akanksha Nadkarni; Sonali Kudale; Shubham Shetye; Rajesh Kumar Nair; Modhi Aljuaid; Majdi Quttainah; Liem Gai Sin
Journal of the Community Development in Asia (JCDA) Vol 5, No 3 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.766 KB) | DOI: 10.32535/jcda.v5i3.1869

Abstract

The recent COVID-19 pandemic has reshaped the perceptions of vaccines worldwide. Presently, vaccines are the most efficacious resource that holds the strength to reduce the risk of the disease. In contrast, public health authorities are concerned about vaccine apprehension among the general public. The distribution and consumption of these vaccines began by segregating the age groups. The eligibility of Covaxin vaccines manufactured by Bharat Biotech for children over 12 years of age makes it critical to investigate its credibility among the parents and public views regarding children receiving these vaccines. Moreover, limited information on public acceptability and trustable opinions contribute to vaccine hesitancy among parents. Consequently, the major deciding factors are getting accurate data about the Covaxin’s clinical trial by Bharat Biotech, the persistence and nature of the child's immune response, and reassurance from society. This research study aims to learn more about parents' perspectives and societal attitudes towards immunity building in children by the Covaxin vaccines. The methodology adopted here leads to a precise understanding if there is any ambiguity or acceptance towards Covaxin for children in the minds of the general public. KeywordsBharat Biotech, Children, Clinical Trial, Covaxin, COVID-19, Immunity, Perception.
A Study to Understand Parents' Perceptions and Societal Attitudes on Bharat Biotech’s Covaxin for Children Ishu Sharma; Akanksha Nadkarni; Sonali Kudale; Shubham Shetye; Rajesh Kumar Nair; Modhi Aljuaid; Majdi Quttainah; Liem Gai Sin
Journal of The Community Development in Asia Vol 5, No 3 (2022): September 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i3.1869

Abstract

The recent COVID-19 pandemic has reshaped the perceptions of vaccines worldwide. Presently, vaccines are the most efficacious resource that holds the strength to reduce the risk of the disease. In contrast, public health authorities are concerned about vaccine apprehension among the general public. The distribution and consumption of these vaccines began by segregating the age groups. The eligibility of Covaxin vaccines manufactured by Bharat Biotech for children over 12 years of age makes it critical to investigate its credibility among the parents and public views regarding children receiving these vaccines. Moreover, limited information on public acceptability and trustable opinions contribute to vaccine hesitancy among parents. Consequently, the major deciding factors are getting accurate data about the Covaxin’s clinical trial by Bharat Biotech, the persistence and nature of the child's immune response, and reassurance from society. This research study aims to learn more about parents' perspectives and societal attitudes towards immunity building in children by the Covaxin vaccines. The methodology adopted here leads to a precise understanding if there is any ambiguity or acceptance towards Covaxin for children in the minds of the general public. KeywordsBharat Biotech, Children, Clinical Trial, Covaxin, COVID-19, Immunity, Perception.
Analysis of Strategies Implemented by AirAsia to Cater to the Covid-19 Effects Rajesh Kumar Nair; Varsha Ganatra; Karishma Kaur; Daisy Mui Hung Kee; Wan Teng Khoo; Shi Ying Khor; Keshaav Rao; Janhvi Mahajan
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1181

Abstract

During the global pandemic, AirAsia reported an annual loss of RM5.9 billion ($1.4 billion) in 2020. The uncertainty of the COVID-19 outbreak, travel restrictions, and border controls had led to weaker air travel demand, which had impacted AirAsia’s operation badly. This paper depicts how Covid-19 impacted AirAsia and the strategies implemented by AirAsia during the pandemic in the marketing aspects. This paper also focuses on how AirAsia can anticipate a strong recovery in the airline industry while expanding to other industries. In extreme and under pressure circumstances, AirAsia implemented many strategies to cater to the effects of Covid-19. However, other strategies, such as focusing on their business in the food industry, should be expanded throughout Malaysia.
Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia Rajesh Kumar Nair; Ranjith P.V; Siti Hajar Azlan; Daisy Mui Hung Kee; Shazwanie Amat Sazali; Siti Nadiah Rahmat; Shopanadevi Munusamy; Tejashree Ingole
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1405

Abstract

The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.
Co-Authors Akanksha Nadkarni Daisy Mui Hung Kee Ishu Sharma Janhvi Mahajan Karishma Kaur Keshaav Rao Liem Gai Sin Majdi Quttainah Modhi Aljuaid Ranjith P.V Shazwanie Amat Sazali Shi Ying Khor Shopanadevi Munusamy Shubham Shetye Siti Hajar Azlan Siti Nadiah Rahmat Sonali Kudale Tejashree Ingole Varsha Ganatra Varsha Ganatra Wan Teng Khoo