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Ijlal Setyoviyon
Ma Chung University
Humanities

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Journal : Journal of the Community Development in Asia

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The Effect of Experiential Marketing on Customer Satisfaction in Malang Customer Products Ijlal Setyoviyon; Liem Gai Sin
Journal of the Community Development in Asia (JCDA) Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.759 KB) | DOI: 10.32535/jcda.v3i3.893

Abstract

Recently, people's increasing interest in business has encouraged them to try their luck in it. The more similar businesses are established, the tighter competition in, especially for similar businesses. Company leaders must not be careless and need to continue to strive to keep the company remain superior and compete with other companies. To win the competition, the company must have a competitive advantage to continue to survive. One effort is focusing on the consumers by providing the experience that is felt from these contacts. Companies must be able to influence consumers by creating products or services that win over their heart. They will have unforgettable good memories; in exchange they will come back or make repeat purchases.
PT PRAMBANAN KENCANA BERKOLABORASI DENGAN UMKM GO INTERNASIONAL IJLAL SETYOVIYON; DJIOGERALD PAOKI; AGUS SALIM; BILLY TANOYO WIJAYA; WENSESLAUS SALIVIAN KUMARA
Journal of the Community Development in Asia (JCDA) Vol 1, No 2 (2018): Special Issue for Students - Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.156 KB) | DOI: 10.32535/jcda.v1i2.328

Abstract

Exports and imports are important factors in stimulating a country's economic growth. Exports and imports will increase a country's consumption capacity, increase world output and provide access to scarce resources and potential international markets for various export products without which the poor countries will not be able to develop activities and national economic life. The aim of the study was to help analyze exports, various examples of cases in the export import business. The exportimport business is an international business activity to achieve the competitive advantage of companies and even the nation in global competition, by continuing to develop competencies, professionalism, commitment and regulation that can be a competitive advantage in the export-import business. The research method used is descriptive analytical namely discussing a number of problems, and summarizing the information contained in the study and presenting it in the desired form. Primary data is collected by observing research objects and interviews directly at the object of research, while secondary data is obtained from books and other sources. Simultaneous test results show that exports, imports, and economic growth have a significant influence on exchange rates and purchasing power. The partial test results show that the export variable has a significant influence on the exchange rate, while the export and import variables also have a significant influence on purchasing power. The research objective of this study is to provide conclusions about the implementation of Business to Business Marketing (export system) and how to overcome the obstacles faced by PT Prambanan Kencana in marketing its export products.
Co-Authors AGUS SALIM BILLY TANOYO WIJAYA DJIOGERALD PAOKI Liem Gai Sin WENSESLAUS SALIVIAN KUMARA