Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal of the Community Development in Asia Journal of International Conference Proceedings
Felicia Anggawinata
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets. Musaed Almutairi; Shivam Mehta; Fatima Al Rashidi; María Alejandra Villa; Felicia Anggawinata
Journal of the Community Development in Asia (JCDA) Vol 2, No 1 (2019): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.118 KB) | DOI: 10.32535/jcda.v2i1.340

Abstract

Samsung is a leading technology company worldwide. Its activities focus on innovative product designs that contribute to people's lives and generate substantial progress in them, through social prosperity. It is also a company established since its inception in the idea of combining creativity, partnership and great people to strategically address their work. Likewise, it wants its brand to be loved around the world, to be an innovative company and to be admired. For this reason, it promotes the value shared with its partners and collaborators, as well as with its own employees. Nowadays, Samsung is a company that is found in most countries and, therefore, despite not having a business center in all countries, its products are in every corner of the world. However, even though it is currently a multinational company and a leader in the technology sector; This company started like any other, as a business idea and progressing in small steps. In this way, the present work aims to identify and analyze all these small but significant steps that allowed Samsung to become the company that it is today and the way in which it has been possible to reach so many countries. In other words, the purpose of this paper is oriented towards the study of the internationalization processes carried out by the company to reach the different countries. In this way, variables such as: industry and competition analysis, company’s challenges, entry mode to different countries, promotional channels, prices, logistics, finance, human resources and product design will be included. Likewise, the way in which the company has managed the competition with other large technology companies in the world and what barriers it has overcome to get ahead of these will be investigated.
SUPPLY CHAIN ANALYSIS OF RAW MATERIAL AVAILABILITY IN FAST FOOD INDUSTRY OF MCDONALD’S MALANG Felicia Anggawinata
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.456 KB) | DOI: 10.32535/jicp.v1i1.125

Abstract

This research is important to understand how supply chain management, especially related to the supply of raw materials in the food and beverage industry, specifically in international franchising companies. This paper contains a study of supply chain management at the international franchise company "Mcdonald's"for the selection of suppliers directly related to the supply of raw materials and basically the branches located at Jalan Brigadier General Slamet Riadi Malang, East Java. The selection of suppliers of this research is carried out using data collection methods from interview systems and document collection as research material. This is to enable systematic and easy results for processing this research. I choose supplier selection theory because the supply chain of raw materials from suppliers strongly influences the good name of a company. Therefore, Mcdonald needs a supplier which must be consistent about the quality and quantity that are providedso that Mcdonald is able to satisfy their customers. Keywords : Supply chain , Supplier , raw materials , international frainchashing , food and beverages,
Co-Authors Fatima Al Rashidi María Alejandra Villa Musaed Almutairi Shivam Mehta