Claim Missing Document
Check
Articles

Found 3 Documents
Search

Effects Of Employee Motivation On Organizational Performance At Ethiopian Telecom South West Region Jimma wolde; Eminent Negash; Aregu Asmare; Shimekit Kelkay Eshete
IJHCM (International Journal of Human Capital Management) Vol 5 No 1 (2021): (IJHCM) International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.05.01.3

Abstract

The study examined the effects of employee motivation on organization performance of crews in Ethio telecom South West Region Jimma. The data were collected through self-administered questionnaire from 229 respondents and 219 were returned. Both primary and secondary sources of data were consumed in this study. The quantitative research approach was implemented and simple random sampling technics were adopted to provide equal chances for respondents. The data were analyzed by SPSS version 20.0 using an exploratory research design and data was analyzed using correlation and regression analysis. The correlation analysis indicates that there was a positive relationship between the independent variables (employee motivation) and dependent variables (organization performance). The result of the regression implies that the independent variables (employee benefit, promotion, teamwork, training and working environment) have accounted for 78.1% of variance in the dependent variable. Based on the outcome of the study, the researchers recommend that, it is better if the company focuses on employee motivation factors, mostly Promotion, employee benefit, teamwork and training so as to improve its performance.
Influences of Marketing Mix Elements on Ecotourism Clientele - Jimma Zone, Southwest Ethiopia Shimekit Kelkay Eshete; Derara Ketma Teressa; Wubshet Kassa Wubie; Sukarn Sharma
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study assessed the influence of marketing mix elements (7 Ps i.e. Product, Price, Place, Promotion, People, Process, and Physical Evidence) on ecotourism clientele in Jimma Zone, South West Ethiopia. According to the data received from the Jimma Zone Cultural and Tourism office, a total of 23 woredas are under the Jimma zone. From these, the researchers selected six, which are endowed with ecotourism resources. The target population for this study was all Government staff working here and the research was conducted in July 2019. The study adopted a census or total enumeration method because the total population of the study was small. The instrument for the study consists of a structured questionnaire. Multiple regression analysis and descriptive statistics were used as a method for data analysis. The findings of the study revealed that physical evidence made the highest contribution followed by product development, promotion, process, people and place on ecotourism clientele. It implies marketing mix elements enhance ecotourism development, and the key stakeholders should consider the proper implementation of such marketing mix elements for sustainable development and promotion of ecotourism in the Jimma zone.
Influences of Marketing Mix Elements on Ecotourism Clientele - Jimma Zone, Southwest Ethiopia Shimekit Kelkay Eshete; Derara Ketma Teressa; Wubshet Kassa Wubie; Sukarn Sharma
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.09

Abstract

This study assessed the influence of marketing mix elements (7 Ps i.e. Product, Price, Place, Promotion, People, Process, and Physical Evidence) on ecotourism clientele in Jimma Zone, South West Ethiopia. According to the data received from the Jimma Zone Cultural and Tourism office, a total of 23 woredas are under the Jimma zone. From these, the researchers selected six, which are endowed with ecotourism resources. The target population for this study was all Government staff working here and the research was conducted in July 2019. The study adopted a census or total enumeration method because the total population of the study was small. The instrument for the study consists of a structured questionnaire. Multiple regression analysis and descriptive statistics were used as a method for data analysis. The findings of the study revealed that physical evidence made the highest contribution followed by product development, promotion, process, people and place on ecotourism clientele. It implies marketing mix elements enhance ecotourism development, and the key stakeholders should consider the proper implementation of such marketing mix elements for sustainable development and promotion of ecotourism in the Jimma zone.