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All Journal Jurnal Inovasi Bisnis (Inovbiz) Journal of International Conference Proceedings
Marsiana Luciana Sitanggang
Atma Jaya Catholic University of Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Analysis of Financial Literacy and Its Impact on Investment Decisions: A Study on Generation Z In Jakarta Novia Utami; Marsiana Luciana Sitanggang
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1840

Abstract

The influence of digitalization has extended across industries including the financial sector. Numerous innovations for investment have been launched while financial information has now become easily accessible, raising potential for Generation Z (Gen Z) to make investment. This study aims to understand financial literacy and investment behavior of Gen Z in Jakarta, Indonesia. Data were collected using quantitative approach, particularly through adoption of online questionnaire and convenience sampling technique. The relationship between financial literacy and investment decisions was then analyzed using Structural Equation Model regression - Lisrel statistical software. Finally, it was found that financial literacy significantly influenced investment decisions of Gen Z in Jakarta.
The Effect of Fintech Implementation on The Performance of SMEs Novia Utami; Marsiana Luciana Sitanggang
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1342

Abstract

The emergence of FinTech has now made the unstoppable growth of technology in this digital era complete. Defined as technology-based financial services, FinTech allows transactions to be processed anywhere and anytime. It has provided small and medium enterprises (SMEs) with advantages, from provision of capital funding to ease of transactions that supports growth in SMEs. This study aims to identify how FinTech adoption and financial literacy affect Indonesian SMEs’ performance. Online questionnaires were distributed among respondents—100 business owners—selected using convenience sampling technique, and data were then analyzed using OLS regression. It was later found that FinTech adoption positively and significantly influences SMEs’ performance. Financial literacy, at the same time, strengthen the association between FinTech adoption and SMEs’ performance.
Co-Authors Utami, Novia