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Monica Devina
Universitas Indonesia
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Does Philips On The Right Track? Sari Wahyuni; Monica Devina; Aryo Andrashmara; Muhammad Zuhdi; Putra Ramadisia; Sania Humaira
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.558 KB) | DOI: 10.32535/jicp.v1i1.209

Abstract

In the dynamic environment, a global company is required to develop strategic management of their business as the foundation to establish the competitive advantages. Therefore, the main purpose of this paper is to analyze the strategic management implemented on Koninklijke Philips N.V or Philips, a diversified technology company which focuses on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. The strategies are developed at corporate, business, and functional level, and should be aligned to attain the goals. Moreover, the research method used secondary data including annual reports, statistics, and other official reports. The results show that generic differentiation is the right track for Philips through improving innovation and R&D performance. Keywords: competitive advantage,differentiation strategy,global company, innovation, strategic management
Revisiting The Strategy of Bata Sari Wahyuni; Monica Devina; Annisa Anjani; Harrtyan Muhammad; Mohd Rifdi Safwan; Yohannes Ekaputra
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.379 KB) | DOI: 10.32535/jicp.v1i1.210

Abstract

Indonesia is a very promising market for every consumer goods products. Bata, which has already gripped enormous market share in ASEAN countries, seems to be still wondering on how to conquer Indonesian market. The aim of this paper is to elaborate the strategy of Bata to attract potential customers and adapt with the tight competition in the retail industry. The methodology used for this paper is desk research or secondary research, such as annual report, websites, and e-books. The results revealed that the strategies should be taken through improving media channels, quality of products, and company’s image. Since Bata is in the maturity stage on the business life cycle, the key strategy to compete in the market is cost leadership. Keywords: business competition,consumer product, cost leadership strategy, maturity stage, retail industry
The Winning Strategy of United Tractors Sari Wahyuni; Monica Devina; Angelica Fadya Noventi; Akbar Chinindio; Dendy Putra Ladumei
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.398 KB) | DOI: 10.32535/jicp.v1i1.211

Abstract

United Tractor (UT) is a company originally engaged in the distribution of construction machinery. The objective of this research is to explore the winning strategy of United Tractors. We use secondary data which is retrieved from company's official website, annual reports, and other relevant sources. Regarding the business operation, United Tractors conducted differentiation strategy and decided to take the steps to expand different market segments. Therefore, UT is vertically integrated the business operation and build relationship with other companies which have brought to the sustainability. It helps them to become a leader in the market through diversify their products and services. Eventually, UT upholds total solutions to customers and continually conducts innovation in order to stay in the lead. Keywords: differentiation strategy, innovation, market leader, sustainability, vertical integration
Co-Authors Akbar Chinindio Angelica Fadya Noventi Annisa Anjani Aryo Andrashmara Dendy Putra Ladumei Harrtyan Muhammad Mohd Rifdi Safwan Muhammad Zuhdi Putra Ramadisia Sania Humaira Sari Wahyuni Yohannes Ekaputra