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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of International Conference Proceedings
Rudy S Wenas
Universitas Sam Ratulangi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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EXAMINING OF E-MARKETING, INFORMATION SYSTEM AND UNIVERSITY BRAND IMAGE ON STUDENT DECISION Rizan Machmud; David P.E. Saerang; Agus Supandi; Rudy S Wenas
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.498 KB) | DOI: 10.32535/jicp.v1i1.192

Abstract

The large number of higher education in Indonesia, forced higher education especially universty to improve its competitiveness to maintain its students as consumers. One of the history of education in Indonesia is the issuance of Presidential Decree of the Republic of Indonesia Number 93 year 1999 which "stone" teacher institute (IKIP) wider mandate to University which called as LPTK university. The born of LPTK University make the number of competition between universities were increased. However, LPTK universities are perceived lose on competition with universities instead of former IKIP. To maintain from competition LPTK university is required to improve their image. This literature study focuses on how e-marketing factor utilization through the use of university website is expected to support LPTK university image. In addition, the information system developed by LPTK universities should be able to build convenience for their respective students. It is assumed through a good information system the image of the university also awakened. In turn e-marketing strategy and building a good information system will help improve the university brand image and inspire the interest of students to choose and continue their study at LPTK universities in Indonesia. Keyword : university, LPTK, university brand image, e-marketing, information system
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN INTERNET BANKING TERHADAP LOYALITAS DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA BRI UNIT TOMOHON SELATAN Zarah Tumbel; Rudy S Wenas; Debry Ch Lintong
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.578 KB) | DOI: 10.35794/emba.v10i4.43687

Abstract

Dengan penggunaan internet yang cukup pesat, khususnya di Indonesia membuat para perusahaan perbankan yakin akan mengembangan produk Internet Banking. Kemajuan teknologi ini akan mempermudah nasabah untuk bertransaksi melalui Internet Banking (E-Banking) secara fleksibel. Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh kualitas layanan dan kepercayaan e-banking terhadap kepuasan dan loyalitas nasabah. Metode yang digunakan dalam penelitian ini adalah kuantitatif dan teknik analisis data yang digunakan adalah analisis jalur (path analysis) dengan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas layanan internet banking dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah, sama halnya dengan kualitas layanan dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas, dan untuk kepuasan nasabah terhadap loyalitas berpengaruh positif namun tidak signifikan.
Co-Authors Agus Supandi David P.E. Saerang Debry Ch Lintong Rizan Machmud Zarah Tumbel