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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Economics and Business UBS International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)
Wawan Dhewanto
Institut Teknologi Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Proposed Pivot Strategy For Point Of Sale System Using Business Model Canvas: A Case Study Of UR POS (PT. RTL) Senna Haritsyah; Wawan Dhewanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6873

Abstract

This research addresses the challenges faced by UR POS, a unit under PT. Rahmat Tuhan Lestari, as it struggles to keep pace with rapid market changes. Despite the critical role of POS systems in enhancing customer service and operational efficiency, UR POS's traditional business model no longer aligns with current market demands. Using the Business Model Canvas (BMC) and SWOT analysis via the SPACE Matrix, the study identifies 23 strengths, 16 weaknesses, 36 opportunities, and 21 threats. The findings suggest that UR POS should pivot its strategy by focusing on changing customer needs and acquiring new customers. These pivots are then integrated into a new BMC alternative, providing a strategic foundation for adapting and thriving in the evolving market.
A New Innovation Platform Development To Expand New Market Of Services (Case Study : Makaffah Salon And Bridal) Sukmawati Bachtiar; Wawan Dhewanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7973

Abstract

Innovation and digital transformation have become essential for businesses to remain competitive in the evolving market landscape. Makaffah Salon and Bridal, established in 2015 in Cimahi, West Java, has successfully navigated challenges, including the COVID-19 pandemic, under CV Young Enterprise Indonesia. However, to sustain growth and expand its market reach, the salon must embrace digitalization to enhance service efficiency, customer experience, and business operations. This research aims to explore the impact of digital transformation, personalization, and home-based service innovations on operational efficiency, customer satisfaction, and market expansion. This study adopts a mixed-method approach, integrating qualitative and quantitative methodologies. The research follows the Design Thinking framework, where the first phase, Empathize, is tested through in-depth interviews with key stakeholders, including salon managers, employees, and customers, to identify critical pain points and innovation opportunities. The insights from the qualitative phase inform the development of a digital innovation model based on Lean Startup Methodology Activities, Disruptive Innovation Theory, and the Digital Transformation Framework. In the final phase, the proposed solutions are quantitatively tested through a structured survey, allowing for statistical validation of the impact of digital innovations on operational efficiency, customer satisfaction, and business scalability. The findings are expected to reveal that adopting digital solutions significantly improves operational efficiency, enhances customer satisfaction through personalized services, and increases accessibility via home-based service models. This research contributes to the growing body of literature on digital transformation in the beauty industry and provides practical recommendations for Makaffah Salon and Bridal to implement a data-driven innovation platform that meets evolving consumer demands.
Dancing with Change: A Conceptual Analysis of How Family Businesses Embrace Product Development Management Nyayu Lathifah Tirdasari; Wawan Dhewanto; Neneng Nurlaela Arief
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 7 No. 2 (2024): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v7i2.1942

Abstract

Understanding product development management is crucial, particularly within the context of family businesses, which are renowned for their resistance to change. Family firms demonstrate a paradox in innovation: while inclined toward calculated risk-taking, they often invest less in R&D compared with non-family businesses. This article explores the evolving landscape of product development management literature related to family businesses. It achieves this by meticulously examining pertinent scholarly works. Conducting a systematic review focused on family businesses’ product development management practices. This article poses the following fundamental question: What prior research has delved into the intersection of family businesses and product development management? The authors adopted the updated Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) reporting guidelines to ensure transparency and completeness in their systematic literature review. The research process hinges on accessing academic databases housing peer-reviewed journals, which initially yielded 955 articles. Through a series of discerning study selection phases, this number was pruned down to 68 articles eligible for further assessment. Ultimately, this study incorporates insights from 22 articles. Within the domain of product development management, the responsibility is typically divided among three key parties: marketing, design, and manufacturing. Notably, the findings underscore a predominant emphasis on the marketing perspective in the existing literature. Consequently, this article calls for future research endeavors to delve into the roles of design and manufacturing in the context of family business and product development management.
Technology-Enabled Business Model Innovation Through Agricultural Drone Adoption in Spraying and Fertilization Services: A Case Study of a Plantation Company Raezan Fadilla Noor; Wawan Dhewanto
Journal of Economics and Business UBS Vol. 15 No. 1 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/5gsa0a25

Abstract

The adoption of digital technologies in agricultural service operations is often assessed through operational or technical performance outcomes, while their implications for business model innovation remain underexplored. This study examines how agricultural drone adoption enables business model innovation in spraying and fertilization services, focusing on managerial interpretation and organizational reconfiguration rather than performance measurement. Using a qualitative single-case study approach, data were collected through semi-structured interviews with managerial and operational personnel, supported by organizational documents. The analysis is guided by the Business Model Navigator framework, examining changes across the Who–What–How–Why dimensions and interpreting business model innovation as an incremental process. The findings indicate that agricultural drone adoption initially emerged as a response to operational challenges such as labor scarcity, execution speed, and monitoring limitations. Over time, continued use of drone technology prompted managerial reframing, leading to gradual adjustments in value creation, service transparency, and operational control. Rather than resulting in radical transformation, drone adoption supported incremental business model reconfiguration by layering technology-enabled coordination and data utilization onto existing service structures. The study highlights that the strategic value of agricultural drones lies not only in operational support, but also in their capacity to reshape managerial decision-making and service logic through business model alignment. These findings contribute to the business model innovation literature by demonstrating how digital technologies can function as strategic triggers for incremental business model change in service-based agricultural contexts.
GAMIFYING HR SYSTEMS TO BOOST EMPLOYEE ENGAGEMENT: A USER-CENTERED DESIGN CASE STUDYOctarivinski Vyoni Reviolencia Octarivinski; Wawan Dhewanto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/h3ata267

Abstract

Employee engagement is a critical driver of organizational success, yet many Human Resource Information Systems (HRIS) are still perceived as transactional tools, with employees showing limited voluntary use beyond mandatory functions. This study examines SF HRIS (pseudonym), where underutilization of interactive features was identified as a user experience (UX) gap. To address this challenge, the study applied Design Thinking as the research design, guiding a structured process of Empathize, Define, Ideate, Prototype, and Test. Through a qualitative case study involving five participants across three user personas, the research identified key pain points such as lack of recognition, minimal incentives, and flat interaction design. Based on these insights, gamification was proposed as a UX strategy to enhance engagement. A prototype was developed with elements including points, leaderboards, achievements, and rewards. Feedback was collected through semi-structured interviews and analyzed thematically, with responses categorized using TAM constructs (Perceived Usefulness, Perceived Ease of Use, Behavioral Intention) as qualitative interpretive lenses. Findings suggested that participants perceived the gamified features as useful, intuitive, and motivating, highlighting improvements in interaction, navigation, and alignment with personal and team goals. The study concludes that gamification can effectively address UX gaps in HRIS by transforming systems from transactional tools into engaging employee experience platforms. Methodologically, the research demonstrates how Design Thinking and qualitatively adapted TAM constructs can be combined to support user-centered innovation in HR technology.
Co-Authors Eunike Setiawan Neneng Nurlaela Arief Nyayu Lathifah Tirdasari Raezan Fadilla Noor Senna Haritsyah Sukmawati Bachtiar Vyoni Reviolencia Octarivinski