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All Journal The Asian Journal of Technology Management (AJTM) Tasharruf: Journal Economics and Business of Islam JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Journal of International Conference Proceedings
Rahmatia, Rahmatia
Universitas Ichsan Gorontalo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

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Gender Differences of Sustainable Consumer Behavior in Technology Adoption: Evidence From Indonesia Ardiwansyah Nanggong; Rahmatia Rahmatia
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.853 KB) | DOI: 10.32535/jicp.v1i2.267

Abstract

Eco-friendly behavior in the technology adoption is often motivated by psychographic dimensions. Moreover, sustainable consumer behavior depends on socio-demographic differences such as gender. This study focuses on investigating gender differences in the relationship between environmental concerns and perceived benefits of sustainable consumer behavior in the adoption of e-ticketing (paperless) technology. The research was conducted on e-ticketing users in Indonesia by collecting data through an online questionnaire. 188 respondents participated in this study. Finding of this study, the impact of perceived benefit is greater for male than for female and environmental concern is higher for female than for male in pro-environmental behavior when adopting the technology. Keywords: Gender, Perceived Benefit, Environmental Concern, Sustainable Consumer Behavior, Technology Adoption.
Co-Authors Ardiwansyah Nanggong Syaiful Pakaya Syamsul Syamsul