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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Journal of International Conference Proceedings
Yuli Liestyana
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Analisis Faktor-Faktor yang Mempengaruhi Penentu Belanja Online: Studi pada Perilaku Konsumen Belanja Online Produk Pakaian Jadi Melalui Situs Online Zalora atau Lazada di Daerah Istimewa Yogyakarta Christian Aditya; Titik Kusmantini; Yuli Liestyana
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 5 No 2 (2020): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.182 KB) | DOI: 10.36636/dialektika.v5i2.441

Abstract

Online shopping is an activity of buying and selling by utilizing the development of internet technology. The higher level of online shopping consumers has led to the phenomenon of e-commerce, like Zalora and Lazada. Consumers of online shopping in Special Region of Yogyakarta conducting online shopping activities are influenced by factors such as perception of easy to use, perception of perceived benefits, perception of risk, trust, consumer attitudes and online shopping interests. The design of research is descriptive and quantitative research using incidental sampling method. Data collection technique is carried out by distributing questionnaires using Google forms with the number of samples studied is 155 respondents. In order to test the hypothesis, Structural Equation Modeling (SEM) is used with analysis technique based on Partial Least Square (PLS). The results of this study show that 1) There is a positive and significant effect of perception of easy to use on consumer attitudes, 2) There is a positive and significant effect of perception of perceived benefits on consumer attitudes, 3) There is a negative and insignificant effect of risk perception on consumer attitudes, 4) There is a positive and significant influence of trust on consumer attitudes, 5) There is a positive and significant influence of consumer attitudes on online shopping interest.
Analysis of Organizational Performance in Confection SMEs in Sleman, Indonesia Tri Wahyuningsih; Yuli Liestyana; Rinaldi Choirul Muarif
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1364

Abstract

The purpose of this research was to determine the direct effect of entrepreneurial orientation, also the indirect effect of entrepreneurial orientation on the organizational performance of SMEs in the district Sleman through the mediating effect of TQM. This research was made using quantitative research methods using 53 confectionery businesses in Sleman Regency as the research population. The sampling technique in this study used census sampling. Data collection techniques were carried out using a questionnaire as a research instrument. From the results of research and data testing, it can be seen that the entrepreneurial orientation affects the total quality management (TQM) of the confectionery business in Sleman Regency, the entrepreneurial orientation affects the organizational performance of the confectionery business in Sleman Regency, TQM   affects the performance organizational   SMEs confection in Sleman, and there is the indirect effect of orientation entrepreneurial organizational performance through TQM
Social Capital, Knowledge Sharing, Innovation, and Performance of Coffee Producer SMEs in Purworejo, Central Java Mifta Khurrohmah; Yuli Liestyana; Tri Wahyuningsih
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1469

Abstract

Indonesian SMEs compete globally for profits, market share, and needed resources. However, the performance of SMEs can be influenced by current economic conditions, the Covid-19 pandemic has caused SME revenue turnover to decline due to economic constraints, a decrease in people's purchasing power, and the power of online marketing not maximized. The solutions that come to mind are the development of social capital, knowledge sharing, and applying innovation in business operations. This study aimed to determine whether social capital, knowledge sharing, and innovation have a direct or indirect effect on the performance of SMEs, especially in the coffee industry in Purworejo Regency, Central Java. Respondents in this study were 33 SMEs of the coffee industry in Purworejo, Central Java. Data were obtained from questionnaires and data analysis using the multiple regression method with F test, partial t-test, and coefficient of determination test (R2). The results show that social capital, knowledge sharing, and innovation significantly affect coffee SMEs' performance in the Purworejo industry. In contrast, partially, social capital and innovation have a significant effect on the performance of SMEs. On the other hand, knowledge sharing has no significant effect on the performance of SMEs.
Co-Authors Christian Aditya Mifta Khurrohmah Rinaldi Choirul Muarif Titik Kusmantini Tri Wahyuningsih