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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings
Liem Gai Sin
Machung University
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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ANALYSIS OF THE CORRELATIONS BETWEEN REORDER POINT AND SAFETY STOCK IN PACKING SECTOR (CASE STUDY: PT BENTOEL Tbk.) Guido Adriel Setiadi; Regina Odilia Rusdi; Liem Gai Sin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.723 KB) | DOI: 10.32535/jicp.v1i1.128

Abstract

The key of the distribution is the availability of the product and the way to manage the stock in the storage. Material’s availability is essentials to manage the flow of production within the company so they could formulated the best approach to make their production more effective and efficient that could impact the overall pricing.The purpose of this study was toconduct if the safety stock is determine how firm taking decision about reorder point in PT BentoelTbk.To collect the informatioan and data related to the topic, authors will use a method such as interview and seacrching through internet then analyzed by quantitative descriptive tecniques. Keywords:Distribution, Safety Stock, Bentoel, Reorder Point, Material’s Availability
The Influence of Customer Satisfaction, Brand Trust and Brand Loyalty on Purchase Intention: A Study Of Mcdonald’s in Malaysia Daisy Mui Hung Kee; Liem Gai Sin; Neo Zhan Yuan; Nelly Lau Yenn Ni; Ng Kar Wen; Ng Suk Fang; Muhammad Rayhan; Muhammad Hasyir Ali; Joseph Willy Yose; Ufairoh Aqilah Muhsyi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.2343

Abstract

Customer satisfaction is crucial to the success of any business. It has been studied in business and marketing since the 1970s. When customers are satisfied, brand loyalty is immediately involved. As a result, brand loyalty has received much attention in recent decades. McDonald's is the world's leading fast-service restaurant, with over 36,000 outlets worldwide and over 70 million customers served daily in more than 100 countries. Every month, McDonald's serves approximately 13.5 million customers in over 320 stores in Malaysia. The company's performance is strongly related to its high brand loyalty and customer satisfaction. This paper examines how customer satisfaction, brand trust and loyalty may influence McDonald's purchase intention in Malaysia. We applied SPSS to test hypotheses, and 150 McDonald's customers engaged in a Google form- based online survey. The findings reveal that customer satisfaction, brand trust and loyalty influence McDonald's customers purchasing intentions. Recommendations and implications were discussed.
Co-Authors Daisy Mui Hung Kee Guido Adriel Setiadi Joseph Willy Yose Muhammad Hasyir Ali Muhammad Rayhan Nelly Lau Yenn Ni Neo Zhan Yuan Ng Kar Wen Ng Suk Fang Regina Odilia Rusdi Ufairoh Aqilah Muhsyi