Daniel Apdianto Herman
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PENGEMBANGAN APLIKASI WEB KOST-KOSTAN DI KOTA BATAM DENGAN METODE EXTREME PROGRAMMING Daniel Apdianto Herman; Michael Michael
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 7 No 1 (2022): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v7i1.2192

Abstract

On yearly basis, many new students coming from outside the city who plan to continue their education in a new environment or place. Because of this, the need for housing also increases proportionally, especially in the areas that are close to university institutions. But often due to the limited information confused the prospective and new coming students in finding the housing to live on. Therefore, the author intends to develop a boarding house web application that can provide this information and connect the boarding house provider with the boarding house seeker. This is also very flexible as it can be accessed anytime and anywhere as long as it has an internet connection. The author applies the Extreme Programming (XP) methodology during this research process. At the end of the research, a boarding house web application will be produced where the boarding house owner can promote their housing and the boarding house seeker can find the desired housing with all the information listed inside the application. From this research, the author concludes that the boarding house application is needed at this time. And the application of XP methodology is very suitable because of the short period of research and of course because the XP methodology is very structured.
ANALISIS PENINGKATAN KEMAMPUAN STRATEGI PEMASARAN DENGAN MENGGUNAKAN TEKNOLOGI INFORMASI PADA BISNIS PERHOTELAN DI KOTA BATAM Daniel Apdianto Herman
METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Vol. 5 No. 2 (2021): METHOMIKA: Jurnal Manajemen Informatika & Komputersisasi Akuntansi
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.089 KB) | DOI: 10.46880/jmika.Vol5No2.pp104-109

Abstract

The development of the hospitality business in Batam is increasingly making competition and competition between hotels tighter. Competition and competition make the management of hotels must have good marketing strategy skills so that they can increase the sales volume and room occupancy rate of their hospitality business. The reason of this observe is to discover how information technology can improve the ability of marketing strategies in terms of sales volume and room occupancy rates in the hospitality business. The sampling method of this research was performed through the usage of purposive sampling with the wide variety of respondents as many as 50 people who were taken intentionally. The conclusion tool used is SWOT analysis to take benefit of possibilities and maximize strengths, lessen weaknesses and additionally avoid threats. The Strengths-Opportunities (SO) strategy is implemented using brand positioning through the development of hotel websites, maximizing cooperation with travel agents by providing easy booking using online technology applications. In the ST strategy, it is applied by conducting a comparative analysis of room quality and room prices with star-class hotels through information technology, using promotional media supported by technological advances. In the WO strategy by minimizing weaknesses by analyzing cost components, renovating rooms with the help of using information technology. Then the WT strategy that is carried out is to improve the quality of service by using mobile check-in)