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All Journal Jurnal Penelitian IPTEKS Journal of Creative Student Research Jurnal Manajemen Kewirausahaan dan Teknologi
Nur Alam Kasim
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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PERILAKU PETANI TERHADAP RISIKO PRODUKSI USAHATANI RUMPUT LAUT DI SULAWESI SELATAN Nur Alam Kasim; Mutmainna M; Ilham I
Jurnal Penelitian IPTEKS Vol 2, No 2 (2017): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ipteks.v2i2.1896

Abstract

Fluktuasi produksi yang terjadi pada usahatani rumput laut (Eucheuma cottonii dan Gracillaria sp) mengindikasikan adanya variasi setiap waktu dan menunjukkan bahwa pengelolaan usahatani rumput laut sangat dipengaruhi oleh adanya risiko produktivitas. Hal ini, berdampak pada perilaku (preferensi) petani dalam menghadapi risiko tersebut, baik sebagai risk averter, risk neutral atau risk lover. Penelitian ini bertujuan untuk menganalisis perilaku petani dalam menghadapi risiko produksi usahatani rumput laut di Sulawesi Selatan. Prosedur penarikan sampel petani melalui proportional random sampling. Metode analisis fungsi produksi Cobb-Douglas dengan metode Ordinary Least Square (OLS), dengan pilihan penggunaan input model Moscardi and de Janvry digunakan untuk mengetahui perilaku petani terhadap risiko produksi rumput laut di Sulawesi Selatan. Hasil penelitian menunjukkan bahwa perilaku petani rumput laut jenis Eucheuma cottonii cenderung berani terhadap risiko (risk lover) sedangkan jenis Gracillaria sp cenderung netral terhadap risiko (risk neutral). Strategi petani rumput laut jenis Eucheuma cottonii dalam upaya menghindari risiko kegagalan produksi yang diakibatkan oleh risiko lingkungan perairan adalah pemilihan lokasi yang cocok untuk budidaya, metode budidaya yang diterapkan sesuai dengan karakteristik wilayah, pemilihan bibit yang digunakan dan strategi budidaya berpindah.
Kajian Teknik dan Efisiensi Pemasaran Karang Hias (coral) Jenis Euphyllia Glabrescens pada PT. Agung Aquatic Marine Badung, Denpasar Bali Aulia Riska; Nur Alam Kasim; Megawati Megawati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.325

Abstract

The purpose of this study was to determine the marketing techniques of ornamental coral (coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. and to determine the efficiency of direct marketing of ornamental coral (Coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. The type of research used is qualitative and quantitative methods with data collection techniques of observation, interviews, and documentation, the analysis technique used in this study uses qualitative descriptive analysis. The results of the analysis of sales data of ornamental coral (Coral) type Euphyllia Glabrencens at PT. Agung Aquatic Marine uses three techniques in marketing ornamental coral (Coral), namely face to face, stock list, and via photos. Between the two marketing channels there are differences in efficient marketing results, but between the two marketing channels, the most efficient in marketing ornamental coral is marketing channel I with an efficiency level of 1.0%, while marketing channel II has an efficiency level of 0.49%. This is because in marketing channel I, the costs incurred are slightly lower than those in marketing channel II, which has a larger cost component because the shipping distance of ornamental coral is quite far.
Penerapan Bauran Pemasaran dalam Meningkatkan Volume Penjualan Produk Udang Beku di Pt. Dachan Mustika Aurora Nurul Fitri; Sulkifli Sulkifli; Nur Alam Kasim
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.328

Abstract

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.
Strategi Pemasaran terhadap Volume Penjulan Karang Hias Euphyllia Glabrencens di PT Panorama Alam Tropika Jakarta Selatan Jamila M.Darwis; Sulkifli Sulkifli; Nur Alam Kasim
Journal of Creative Student Research Vol. 2 No. 5 (2024): Oktober : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i5.4281

Abstract

Marketing is one of the activities in the economy that helps in creating economic value. Economic value itself determines the price of goods and services. Important factors in creating such value are production, marketing and consumption. The purpose of this study is to find out the marketing strategy for sales volume in ornamental coral products (coral) euphyllia glabrencens.The marketing strategy carried out by PT. Panorama Alam Tropika in marketing its products is using a 4P marketing mix marketing mix strategy from the product strategy, namely with coral ornamental coral products that are always of quality, superior, and varied. The place strategy is to choose a strategic location of the company with a company distance close to the airport of 30 ± minutes so that the process of transporting production products is faster and reduces transportation costs. Panorama Tropical Nature has determined the price with the size, type, and quality of ornamental corals (coral). And promotion strategy is to choose a strategic location of the company with a company distance close to the airport of 30 ± minutes so that the process of transporting production products is faster and reduces transportation costs. Panorama Tropical Nature has determined the price with the size, type, and quality of ornamental corals (coral). And promotion strategy by using social media Instagram and Facebook by displaying attractive product photos and still providing special prices (discounts) to customers. The marketing strategy is carried out by PT. South Jakarta Tropical Natural Panorama well and can develop its business in the midst of a lot of competition. Keywords:,
Co-Authors Aminuyati Aulia Riska Ilham Ilham Jamila M.Darwis Megawati Megawati Mutmainna M Nurul Fitri