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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Dinasti International Journal of Digital Business Management Indonesian Journal of Business Analytics (IJBA)
Dipa Mulia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Factors that Influence Intention to use Mobile Banking Setiawan, Steffi Odelia; Dipa Mulia
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2017

Abstract

The increase in internet penetration in Indonesia which has reached 77.02% is not in line with the growth of Bank Mandiri mobile banking users to the number of customers which is still low. This study evaluates perceived ease of use, trust, compatibility, security, and convenience on intention to use m-banking with the mediation of perceived usefulness. This study distributed online questionnaires collected through social media and obtained 210 respondents in the Jabodetabek area. This research method uses quantitative with the Partial Least Square (PLS) - Structural Equation Modeling (SEM) method using the Smart PLS 3.0 program. The results state that perceived usefulness affects intention to use m-banking, perceived ease of use and trust affect perceived usefulness. Perceived usefulness variables can mediate perceived ease of use and trust in intention to use m-banking.
Factors Influencing Purchase Intention Through Tokopedia Dewi Untari Ratna Ningsih; Dipa Mulia
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15291

Abstract

This study investigates factors influencing purchase intention on Tokopedia, focusing on brand image, e-service quality, online customer reviews/ratings, and the mediating role of e-trust. Using a quantitative method with PLS-SEM, data from 203 Tokopedia users were analyzed. Results show that brand image and online reviews/ratings do not directly affect purchase intention, while e-service quality has a significant positive impact. Brand image does not significantly influence e-trust, and e-trust itself does not significantly affect purchase intention. E-trust does not mediate the effects of brand image or e-service quality on purchase intention but significantly mediates the relationship between online reviews/ratings and purchase intention. These findings highlight the importance of service quality and credible customer reviews/rating in enhancing purchase intention.
Co-Authors Dewi Untari Ratna Ningsih Setiawan, Steffi Odelia