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All Journal Jurnal Ilmiah komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik
Febriansyah Nataly
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Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Pengemasan Program Campursari untuk Mempertahankan Pendengar Sahabat Radio Novi Nurhidayati; Veronika Setyadji; Febriansyah Nataly
Jurnal Ilmiah Komunikasi (JIKOM) STIKOM IMA Vol 14 No 01 (2022): Jurnal Ilmiah Komunikasi Vol. 14 No. 01 Maret 2022
Publisher : Sekolah Tinggi Ilmu Komunikasi Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38041/jikom1.v14i01.227

Abstract

Tujuan penelitian ini adalah untuk mengetahui perencanaan program Campursari dalam meningkatkan dan mempertahankan pendengar. Penelitian yang dilakukan menggunakan metode kualitatif dan pendekatan studi kasus karena subjek yang diteliti tentang penutupan Sahabat Radio yang dapat memberikan pengaruh pada program dan pendengarnya melalui metode wawancara mendalam (purposive sampling), observasi (lokasi studio dan proses siaran), dan dokumentasi sebagai bahan acuan. Teknik analisis yang digunakan adalah reduksi data, penyajian data dan verifikasi karena memilih data penelitian yang relevan dengan yang diteliti. Hasil dari penelitiannya adalah pembaharuan program Campursari, yaitu meningkatkan kemampuan penyiar dan menambahkan kegiatan interaksi antara penyiar dan pendengar, serta penambahan program off air seperti paguyuban, jumpa penggemar, pengajian, perayaan hari besar. Kesimpulannya adalah program Campursari telah mengalami perubahan dalam konsep seperti program interaktif dan kegiatan off air. Saran yang dapat diberikan adalah penambahan koleksi lagu Campursari yang lebih modern dan lebih sering diperbaharui mengikuti perkembangan musik yang popular, meningkatkan kemampuan penyiar menjadi lebih baik dalam pengolahan kata dan performa saat bersiaran serta mempertahankan program off air yang sudah dilaksanakan.
Analisis Strategi Pengelolaan Media Sosial Dalam Menyebarkan Konten Berita Di Instagram Mata Milenial Indonesia TV Tahun 2023 Galih Setyo Purwoko; Febriansyah Nataly
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 1 No. 2 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v1i2.250

Abstract

The development of information technology has become one of the greatest innovations in human life. This is what creates a change in conventional media to become modern and completely digital. Among various social media platforms, Instagram is most likely to focus on visual content. The aim of this research is to analyze Mata Millennial Indonesia TV's social media management strategy to maintain its existence in broadcasting news content on Instagram using Instagram features. The research methodology used is a qualitative method by reducing data and presenting the data. The method used is purposive sampling, namely a non-random sampling method, where the author ensures the selection of informants through a method of determining special identities that are suitable for the research objectives, while data collection techniques are through in-depth interviews, observation and documentation to strengthen the theory. The results of this research are that Mata Millennial Indonesia TV uses Instagram in social media management as it focuses on selecting content that will provide added value, meet audience needs, and achieve the desired results by using straight news types that are made short, concise, straightforward. and what it is. So that it contains news value that is actual, interesting and gets feedback from its followers. Mata Millennial Indonesia TV builds strategies to guide decision making, resource allocation, and achieving desired results. By implementing four aspects of the circular model of social media management strategy in The Circular Model of Some, such as sharing, optimization, management and participation. Thus, online media companies that disseminate information all have a basis or plan to achieve their goals. By broadcasting viral events that become the subject of lively conversation with topical content in the form of videos accompanied by voiceovers and narrative text.
Co-Authors Galih Setyo Purwoko Novi Nurhidayati Veronika Setyadji