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All Journal AMMA : Jurnal Pengabdian Masyarakat
Sally Maria Bramana
STIE Dwi Sakti Baturaja
Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Pelatihan Dan Pendampingan Digital Marketing Usaha Kripik Singkong Bu Saroh Di Martapura Kabupaten Ogan Komering Ulu Timur Rini Apriyani; Sally Maria Bramana; Evandry Deswana
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 07 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Seiring dengan perkembangan teknologi yang semakin canggih, dimana pemasaran sudah dilakukan secara online. Namun, masih banyak para pelaku usaha yang belum memahami penggunaan dan memanfaatkan media sosial sebagai sarana digital marketing. Para pelaku usaha masih banyak yang menawarkan secara langsung, pemasaran dilakukan dengan berkeliling pasar atau rumah kerumah sehingga konsumen yang membelinya pun terbatas. Dengan adanya pelatihan dan pendampingan digital marketing para pelaku usaha sudah mulai memahami bagaimana mengaplikasikan media sosial sebagai media promosi digital marketing. Dengan mulai menggunakan media sosial para pelaku di Martapura Kabupaten Ogan Komering Ulu Timur terkhusus usaha kripik singkong Bu Saroh penjualannya bukan hanya didaerah Martapura saja tetapi sudah mulai ke luar daerah Kabupaten seperti Baturaja, Batumarta, dan Belitang. Dengan menggunakan media sosial sebagai sarana digital marketing usaha Bu Saroh sudah mulai maju pesat dilihat dengan semakin bertambahnya jumlah kapasitas produksi setiap minggunya, sehingga volume penjualan meningkan tentunya tingkat pendapatan juga meningkat.
Pelatihan Pembuatan Konektor Masker Untuk Meningkatkan Pendapatan Ibu-Ibu Pkk Dimasa Pandemi Covid-19 Didesa Sukaraya Kecamatan Baturaja Timur Kabupaten Ogan Komering Ulu Rini Apriyani; Sally Maria Bramana; Hema Malini
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 06 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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This community service activity aims to provide training/counseling for PKK mothers in Sukaraya Village, Baturaa Timur District in helping and developing strong entrepreneurial creativity and innovation so that they can survive in creativity during this covid 19 pandemic. Held on June 15, 2021. The training process was held with a learning method approach, namely demos, lectures - questions and answers. This activity involved lecturers and students of STIE Dwi Sakti Baturaja in collaboration with PKK women, totaling 42 people who attended this activity. Based on the results of the evaluation of these activities, the enthusiasm of the participants during the training/extension was quite high. This can be seen from the seriousness of the participants in participating in the training and inviting the implementing team to join again in providing retraining in a different theme. With this training, it is hoped that participants will be able to implement the knowledge gained so that young people who are classified as students can carry out creativity and entrepreneurial innovation that are outside normal ways to be motivated and not feel bored with the current situation in a long pandemic.
Co-Authors Evandry Deswana Hema Malini Rini Apriyani