Articles
<![CDATA[Tourism Impacts on the Sense of Well Being and Satisfaction of life ]]>
<![CDATA[Ratna Roostika]]>
<![CDATA[ International Journal of Health Science and Technology Vol 1, No 2 (2019): November ]]>
Publisher : <![CDATA[Universitas 'Aisyiyah Yogyakarta ]]>
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DOI: 10.31101/ijhst.v1i2.1107
<![CDATA[The increasing of global welfare and economic development have caused the increasing number of tourists travelling around the world. Tourism and travelling are tertiary needs and have only become lifestyle when people or family have achieved considerably above average income. The increase of travelling lifestyle has not only impacted to the tourists themselves but also the residents living in the tourism areas. The objective of this study is to investigate how tourism impacts in terms of economic, social, cultural, and environmental impact on residents’ well-being (material, community, emotional and healthy/safety well-being). Further, residents’ welfare are tested on their impacts on life satisfaction. This research collected 179 valid responses from the city of Yogyakarta residents around local tourism areas. Using Partial Least Squares (PLS), it reveals that social and cultural impacts of tourism do not influence residents sense of well-being as well as their satisfaction with their life. Thus, residents’ life satisfaction caused by tourism activities are more defined by economic and environmental impacts. These impacts have been identified to significantly influence sense of material well-being and sense of health and safety. It can be concluded that from the tourism perspective, residents’ life satisfaction is determined more from the gain in material well-being, health and safety.]]>
<![CDATA[Alertness, self-efficacy, and intention: Mediating effects encouraging students entrepreneurship behavior ]]>
<![CDATA[Andriyastuti Suratman]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ Journal of Education and Learning (EduLearn) Vol 16, No 4: November 2022 ]]>
Publisher : <![CDATA[Intelektual Pustaka Media Utama ]]>
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DOI: 10.11591/edulearn.v16i4.20551
<![CDATA[This study examined the interaction of alertness, self-efficacy, and intention in entrepreneurial behavior. This research departed from the efforts of educational institutions to produce graduates with entrepreneurial profiles. Data was collected through questionnaires distributed to 530 respondents who had taken sharia entrepreneurship classes at a university in Indonesia. The results showed that education positively affected students' alerts and self-efficacy. Alertness and subsequent self-efficacy also positively impact entrepreneurial intention and behavior. Next, the entrepreneurial intention has a positive effect on entrepreneurial behavior. Contradictory findings show entrepreneurship education does not significantly impact entrepreneurial intention, self-efficacy, and behavior. The indirect effect found that the mediating role of alertness, self-efficacy, and purpose could fully bridge the relationship between education and entrepreneurial behavior. The results implied the importance of alertness, self-efficacy, and intention to promote entrepreneurial behavior in educational institutions. The study results highlighted an important message for universities and schools to put more effort into students' self-efficacy, vigilance, and personal intention to maximize learning activities on campus. The action can support the efforts of educational institutions through the entrepreneurship curriculum to increase the profile of alums as entrepreneurs.]]>
<![CDATA[Perspektif Nilai Pelanggan Terhadap Pengalaman Layanan Kafe ]]>
<![CDATA[Wawan Kurniawan]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ Jurnal sosial dan sains Vol. 1 No. 4 (2021): Jurnal Sosial dan Sains ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.59188/jurnalsosains.v1i4.69
<![CDATA[Penelitian ini secara umum bertujuan untuk menganalisis pengaruh perspektif nilai pelanggan terhadap service experience café di Yogyakarta. Secara khusus, penelitian ini bertujuan untuk menganalisis pengaruh kualitas makanan terhadap nilai yang dipersepsikan, pengaruh kualitas layanan terhadap nilai yang dipersepsikan, pengaruh kualitas fisik terhadap nilai yang dipersepsikan, pengaruh nilai yang dipersepsikan terhadap kepuasan. Jenis penelitian yang dilakukan adalah penelitian survei dengan pendekatan kuantitatif. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 250 orang. Instrumen yang digunakan dalam penelitian ini adalah angket yang telah diuji validitas dan reliabilitasnya. Alat analisis data yang digunakan adalah analisis deskriptif dan analisis model persamaan struktural (SEM) dengan menggunakan Amos 23. Hasil analisis SEM menunjukkan bahwa kualitas makanan, kualitas pelayanan, kualitas fisik berpengaruh signifikan terhadap nilai yang dirasakan. Persepsi nilai berpengaruh signifikan terhadap kepuasan.]]>
<![CDATA[Extending Education Shapes Student Behaviour in Entrepreneurship: The Mediating Role of Self-efficacy and Intention ]]>
<![CDATA[Andriyastuti Suratman]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i1.946
<![CDATA[This study examines that the entrepreneurship education curriculum process requires other supports, such as self-efficacy and intention from internal students. As 461 respondents were gathered by convenience sampling from a total population of 530 students taking Sharia Entrepreneurship courses at a private Islamic university in Indonesia. Entrepreneurial education does not have a significant direct effect on the formation of entrepreneurial behavior. However, entrepreneurship education can provide motivation for entrepreneurial intentions and make students more self-aware about entrepreneurship. Only after the stages of self-efficacy and intention appear in students can they drive more profound entrepreneurial behavior. The existence of self-efficacy and entrepreneurial intentions is a way that is more reinforcing outside of education as a trigger for entrepreneurial behavior. This result is seen from the direct influence that is not significant between education and behavior; it is fully mediated by self-efficacy and intention. This indicates that entrepreneurial knowledge is only a source of knowledge. If students' internal factors do not support it, then education will only be mere information simply because it is a required subject for students to pursue. It is necessary to have the role of educational institutions to also look at other stimulus factors to shape entrepreneurial behavior, such as aspects of family, gender, passion, and other things that can activate entrepreneurial behavior.]]>
<![CDATA[The Role of Product Information Quality and Streamer Credibility in Building Trust and Purchase Intention ]]>
<![CDATA[Tiara Dinda Faizza]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024 ]]>
Publisher : <![CDATA[Master of Management, School of Business and Management, Petra Christian University ]]>
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DOI: 10.9744/petraijbs.7.2.185-192
<![CDATA[The rapid advancement of digital technology today. The presence of live streaming makes it one of the marketing strategies that allow us to share moments and sales in real time. Several factors influence the success of a marketing strategy using live streaming. This study analyzes Product Information Quality (PIQ), Streamer Information Quality (SIQ), and Streamer Credibility (SC) on Purchase Intention in the context of Shopee live-streaming. Trust becomes a mediating variable in consumer purchasing decisions. This research uses SOR theory with the focus of the research to understand and explain the quality of product and streamer information, as well as streamer credibility in influencing trust in online transactions. A quantitative approach was chosen to analyze the structural model by distributing a sample of 236 respondents, then processed with SEM-PLS. PLS analysis revealed that PIQ, SIQ, and SC positively and significantly influence Trust. Trust has a positive and significant effect on Purchase Intention. The research results are expected to enrich empirical findings related to the role of live streaming. The ability to develop trust should be considered in online marketing strategies because shopping is logical and emotional.]]>
<![CDATA[Business Plan And Implementation Report On Business “Rizky Bouquet” ]]>
<![CDATA[Rizka Fillah Fauziah]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli ]]>
Publisher : <![CDATA[UNIVED Press ]]>
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DOI: 10.37676/ekombis.v13i3.8019
<![CDATA[This paper is conducted with the objective of evaluating the implementation results of the Rizky Bouquet business, which was previously designed in 2023. The business was established due to the fact that many people often celebrate special moments by giving gifts to those around them, and one of the popular gifts nowadays is flower bouquets. A flower bouquet is not just a beautiful arrangement of flowers but it also has its own meaning. Rizky Bouquet is one of businesses that focused on selling flower bouquets through both physical outlets and online sales. The target market for Rizky Bouquet's products includes all demographics, ranging from university students and working professionals to older individuals. Therefore, the methodology used involves examining the results of the business design to determine whether it has been successfully realized or if discrepancies arose during the implementation process. The results of this business implementation have been successfully realized, although some gaps have been addressed. Furthermore, based on the observation results and existing opportunities, the development of this business will focus more on utilizing social media for product promotions and following current trends to remain competitive in the industry.]]>
<![CDATA[IMPLEMENTASI STRATEGI MARKETING MIX DAN WORD OF MOUTH PADA USAHA PRODUK OLAHAN ACI CIHUD ]]>
<![CDATA[Alfia Putri Wulandari]]>;
<![CDATA[Zaenal Arifin]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ J-ESA (Jurnal Ekonomi Syariah) Vol. 7 No. 1 (2024): Juni ]]>
Publisher : <![CDATA[Program Studi Ekonomi Syariah IAI Muhammadiyah Bima ]]>
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DOI: 10.52266/jesa.v7i1.3340
<![CDATA[Bisnis di bidang kuliner jajanan Indonesia kian hari semakin menunjukkan perkembangan yang pesat seakan tidak ada pernah matinya. Jajanan tradisional Indonesia khas Indonesia harus tetap dilestarikan keberadaannya di tengah gencarnya produk jajanan impor dari luar negeri yang masuk ke Indonesia. Dengan berinovasi dalam varian rasa dan kemasan, jajanan Indonesia dapat bersaing dengan produk luar negeri. Produk olahan aci menjadi pilihan untuk saya kembangkan variasi produknya karena produk olahan aci ini termasuk salah satu jajanan tradisional yang digemari masyarakat Indonesia dan juga karena masih sedikitnya para pelaku bisnis olahan aci di Kota Batam, dan varian produk yang mereka tawarkan juga terbilang kurang variatif, hal ini merupakan peluang yang cukup besar. Setelah seluruh aspek perencanaan awal bisnis dilakukan analisa, perusahaan merealisasikan perencanaan tersebut, namun terdapat beberapa kendala dalam menjalankan bisnis cihud ini yaitu seperti kendala pada perpindahan lokasi usaha dan penjualan yang menurun. Dengan menggunakan metode pemasaran di media sosial seperti Instagram dan Whatsapp serta menjalankan strategi marketing mix dan word of mouth agar bisnis dapat berjalan dengan lancar dan terarah. Dengan menggunakan jasa influencer untuk melakukan review produk guna meningkatkan daya tarik pelanggan dan jasa promosi yang dilakukan influencer dapat membantu pengenalan produk secara lebih meluas dan meningkatkan penjualan secara signifikan.]]>
<![CDATA[Penilaian Holistik terhadap Kualitas Layanan dan Kualitas Pengalaman di Kedai Kopi Klothok Yogyakarta (Studi Kasus: Pengunjung Kopi Klothok Yogyakarta) ]]>
<![CDATA[Calvin Valentino]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 1 (2022): October 2022 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
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DOI: 10.63901/ijebam.v1i1.1
<![CDATA[Penelitian ini bertujuan untuk menjelaskan penilaian holistik terhadap kualitas pelayanan dan kualitas pengalaman pengunjung kedai Kopi Klothok di Yogyakarta. Adanya sejumlah pesaing dalam lingkup bisnis yang sama membuat konsumen lebih detail dalam menentukan keunggulan rasa dan kualitas seperti yang diharapkan. Selama dekade terakhir, kedai kopi telah memainkan peran penting sebagai segmen yang muncul dari industri jasa makanan dan minuman di Yogyakarta. Sampel yang digunakan dalam penelitian ini berjumlah 260 responden yang berkunjung ke Kopi Klotok Yogyakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis statistik yang digunakan adalah analisis SEM dengan bantuan software pengolah data AMOS versi 22. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan terhadap kualitas layanan, kualitas pengalaman, nilai yang dirasakan, sikap, dan loyalitas.]]>
<![CDATA[Pengaruh Layanan Pemesanan Makanan Online terhadap Minat Beli Konsumen di Restoran pada Masa Pandemi COVID-19 ]]>
<![CDATA[Fachmi Ahmad Mauladi]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 6 (2023): August 2023 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
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DOI: 10.63901/ijebam.v1i6.36
<![CDATA[Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh daya tarik menu visual, informasi menu, persepsi risiko COVID-19, keinginan untuk makan, minat beli. Pengujian model dan hipotesis dilakukan dengan menggunakan sampel 250 responden dengan populasi yang pernah memesan makanan secara online di Indonesia. Adapun teknik pengambilan sampel yang digunakan yaitu purposive sampling. Metode PLS-SEM dikembangkan untuk menguji hipotesis penelitian yang diolah menggunakan SmartPLS Versi 4. Variabel yang digunakan dalam penelitian ini antara lain daya tarik menu visual, informasi menu, persepsi risiko COVID-19, keinginan untuk makan, minat beli. Variabel-variabel ini membentuk empat hipotesis. Berdasarkan hasil penelitian diketahui bahwa daya tarik menu visual berpengaruh terhadap keinginan untuk makan, sedangkan informasi menu berpengaruh positif terhadap keinginan untuk makan. Persepsi risiko COVID-19 berpengaruh positif terhadap keinginan untuk makan. Keinginan untuk makan berpengaruh positif terhadap minat beli.]]>
<![CDATA[Analysis of Visitors' Multisensory Experiences Towards Mental Health Benefits in Outdoor Destinations ]]>
<![CDATA[Ratna Roostika]]>;
<![CDATA[Rizqi Adhyka Kusumawati]]>;
<![CDATA[Punik Mumpuni]]>;
<![CDATA[Titik Kuntari]]>
<![CDATA[ Business Management Analysis Journal (BMAJ) Vol. 8 No. 2 (2025): Business Managament Analysis Journal (BMAJ) ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/bmaj.v8i2.14136
<![CDATA[This study explores the increasing trend of traveling outdoors after the COVID-19 pandemic. There is still limited research in Indonesia exploring the role of multisensory experiences on tourists’ mental health benefits. Two main theories are used “the Attention Restorative Theory (ATR) and the Theory of Grounded Cognition, as the basis for developing the research model. This study aims to analyze the impact of the multisensory experience of outdoor tourism on place attachment, the perception of environmental restoration, and the perception of mental health benefits. This study examined 278 respondents who visited city parks and outdoor tourist sites in Yogyakarta and its surroundings. Using quantitative approaches and PLS statistical tools, it was found that the influence of multisensory experiences affects place attachment, perception of environmental restoration, and mental health benefits. The perception of environmental restoration also affects the mental health benefits. Only place attachment does not affect the mental health benefits of visiting outdoor destinations. The implication for marketing strategies is that tourism should be designed to provide mental health benefits or balance between physical and mental health.]]>
