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All Journal Komunikasi : Jurnal Komunikasi
. Susilowati
Program Studi Hubungan Masyarakat Akademi Komunikasi Bina Sarana Informatika Jl. Kayu Jati 5 No.2 Pemuda, Jakarta Timur
Computer Science & IT Library & Information Science

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DALAM BISNIS ONLINE . Susilowati
Jurnal Komunikasi Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.98 KB) | DOI: 10.31294/jkom.v6i1.2460

Abstract

The increasing of Internet users in Indonesia proves that the strategy's implementation of Internet-based business can improve more rapidly, and expand the business competition in the virtual world or online business. The research aims to identify and examine the factors that affect customer satisfaction in the online business. The factors are  customer trust, product quality and price. Subjects were the customers in South Jakarta that have been doing online business transactions. The total sample is 100 respondents chosen using a non-probability sampling techniques. It is a quantitative research using case study methods and questionnaires. Data analysis techniques used  is multiple linear regression. Data collection tool is Likert scale as quantitative data and analyzed using descriptive analysis using SPSS software version 17.0 (statistical Package for the Social Science). The results showed that the Customer trust, Quality Products, Price, partially have a significant influence on customer satisfaction in online business, and simultaneously or together have a significant influence on customer satisfaction in online business. Based on the result, it is advisable to companies engaged in online business to increase customer trust, product quality, and price to be able to increase the customers' satisfaction in online business in the future. As well as other strategies need to be created to enhance competition in online business ventures, such as the aspects of improving the image and reputation of the company through advertising, as well as creating a brand image on the products shown in the companies' website. Keywords :  Customer  Trust , Quality Product, Price , Customer Satisfaction
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA UNIVERSITAS PAKUAN DALAM MEMILIH RUMAH KOST . Susilowati
Jurnal Komunikasi Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.609 KB) | DOI: 10.31294/jkom.v6i2.2461

Abstract

Increasing number of students who have graduated from high school or vocational high school sought to continue their study to public or private colleges, both in the city and outside the city. For students who leave the area or hometown and settle in the region or city where the university stands, require the services of boarding house. To study the problem above, this research engages 7P Marketing Mix Approach, namely, Product, Place, Process, People, Promotion, Physical Evidence, Price. The purpose of this research is to analyze and examine the simultaneously and partially marketing mix influence which includesproducts (services of boarding houses), price, place, promotion, people, physical facilities and process against the decision of Pakuan Bogor University students in choosing a boarding house. The Engineering students of Pakuan Bogor University generation of 2015 who have used the services of boarding houses in the area around KPP Housing IPB, Tegallega district, Bogor, become the population of this research. Total samples are 32 respondents as the users of boarding house services, using non-probability sampling technique, that is purposive sampling method. The results showed that the Product (products / services boarding house), Price (the price), Place (place), phisycal Evidence (physical facilities) and Proces (process) significantly influence the purchase decision. As for the Promotion (promotion), and People (people) do not significantly affect (Y), and they have a significant influence on the purchase decision simultaneously.Keywords: marketing mix, purchasing decisions
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