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Faif Yusuf
Akademi Komunikasi BSI Jakarta Jl. Kayu Jati 5 No 2, Pemuda, Rawamangun, Jakarta Timur
Computer Science & IT Library & Information Science

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OPTIMALISASI PROGRAM BRANDING DAN AKTIVASI MEREK DI ERA DIGITAL Faif Yusuf
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.244 KB) | DOI: 10.31294/jkom.v7i1.2169

Abstract

In this digital era, business environment has its more challenges. Product innovation is not enough anymore. Marketing communication process may not be relevant regarding  rapid changes in the dinamic environment. In order to maintain its corporate image dan company’s merekportfolio, company has to do something creative in all aspec of its public relation and branding activities. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies.Brand activation is one of the important activities in the branding process. A successfull brand activation should have deep impact to consumer’s life to boost sales and corporate revenue. Key words : branding, brand activation, public relations
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