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All Journal Journal of Management and Bussines (JOMB) Jurnal Ilmiah Ekonomika Jurnal Manajemen, Bisnis dan Kewirausahaan
Rudi Eduar
Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Suasana Toko (Store Atmosphere) Terhadap Minat Beli Konsumen Pada Toko “Amel” Bungamas Kikim Timur Rudi Eduar
Ekonomika Vol 14 No 1 (2021): Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect and relationship to Store Atmosphere on consumer buying interest on AMEL Store, East Kikim Sub distrik, Lahat District. The population in this study are all customers coming to the store and, the sampling technique in this study was done by using accidental sampling in the range of May-August 2020 as a sample of 50 consumers. The results of the analysis using SPSS version 19 show that: (1) the result of the regression equation Y = 2,589 + 0,244X + e. thus variable Store Atmosphere a positive influence on consumer buying. (2) The value of a correlation of 0.801, which means the correlation is very strong because it is on the criteria> 0,75- 0,99. (3) The value of R Square is 0.592, indicating that 59,2% Interest in Purchase can be explained by Store Atmosphere. From the t-test is known to have variable X t = 8,338 with t table = 1.677. So tcount> t table (8,338 > 1.677), so the variable Store Atmosphere (X) has a significant influence on the variable interest purchase (Y). So we can conclude this hypothesis is accepted, that the Store Atmosphere has a positive and significant impact on the Interest Purchase in AMEL Store, It has been expected AMEL Store can continue to explore these other factors in order to increase buying interest in accordance with the tastes of consumers.
Kompetensi dan Motivasi terhadap Kinerja Pegawai pada Dinas Pendidikan dan Kebudayaan Rudi Eduar
Journal of Management and Bussines (JOMB) Vol 3 No 1 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i1.2297

Abstract

This study aims to determine the effect of competence, motivation, and the influence of both on the performance of the Department of Education and Culture employees. This type of research is quantitative with multiple linear regression analysis, T-test, and F test. The equation Y=29,821+0,064+0,180 obtained the results. The T-test results showed that the t-count of competence (X₁) was 0.481 with a significant level of 0.632, and the motivational t-count value (X₂) was 1.572 with a significant level of 0.000. F test results obtained 1.298 by taking a significant level of 0.05 than with a significant level of 0.000. The conclusions obtained are as follows, a) Competition has no significant effect on employee performance; b) Motivation shows a significant effect on employee performance; c) Simultaneously competition and motivation affect employee performance. Keywords: Performance, Competency, Motivation
Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R Rudi Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2722

Abstract

This study aimed to determine the effect of distribution channels, promotions, and the influence of both (distribution and promotion channels) on the sales volume of Honda CB 150 R motorcycles at PT. Astra International TBK. Nature Fence Branch. The method used in sampling in this study uses Time Series data. The data analysis method used is the Data Prerequisite Test (Normality Test, Multicollinearity Test, Linearity Test), Descriptive Statistics Test, Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination), and Hypothesis Testing (t Test and F Test). The results showed that the value of t count distribution channel is smaller than t table (3,597 > 4,303). Meanwhile, promotion, and the influence of both (distribution and promotion channels) on sales volume sequentially have a value of t count > t table (4.504 > 4.303; 48.236 > 19.0). The conclusion is that the distribution channel has no effect on the increase in motorcycle sales volume. Meanwhile, promotion, and the influence of both (distribution and promotion channels) were able to increase the sales volume of Honda CB 150 R motorcycles. Keywords: Distribution Channel, Promotion, Sales Volume
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTO CHEF DADANG LAHAT Rudi Eduar
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 2 (2022): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i2.366

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Kualitas Pelayanan terhadap KepuasanKonsumen Pada Resto Chef Dadang Cabang Lahat. penelitian ini berlokasi di Jl. RE Martadinata BandarAgung, Karang baru. Kec. Lahat, Kab. Lahat.Penelitian ini menetapkan harga dan kualitas pelayanansebagai tolak ukur kepuasan konsumen Resto Chef Dadang Lahat. Tipe penelitian ini adalah DeskriptifKuantitatif. Teknik pengumpulan data menggunakan self administrator questionnaire. Alat yang digunakanadalah kuesioner. Populasi dalam penelitian ini adalah Konsumen Resto Chef Dadang Lahat. Perhitungansampel menggunakan Sample Insidental, dengan responden sebanyak 30 orang. Teknik analisis data yangdigunakan adalah analisis regresi linier berganda. Hipotesis di Uji dengan T test dan F test. Kesimpulan daripenelitian ini adalah bahwa Harga berpengaruh signifikan terhadap Kepuasan Konsumen, sedangkankualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan Konsumen dan secara simultanberpengaruh positif dan signifikan terhadap Kepuasan Konsumen. hasil yang didapat dari Uji Regresi adalahY (37,038 + 0,317X1 + -427X2 +e) dan hasil koefisien Determinasi sebesar 0,652. Ini berarti bahwa angkamenunjukan bahwa variabel Harga (X1) dan kualitas pelayanan (X2) yang digunakan dalam persamaanregresi ini mampu meberikan distribusi terhadap variabel kepuasan konsumen sebesar 65,2% sedangkansisanya 34,8% dipengaruhi oleh variabel lain yang tidak diteliti oleh penulis.
PENGARUH BIAYA PROMOSI DAN HARGA JUAL TERHADAP VOLUME PENJUALAN MOBIL TOYOTA AVANZA 1.3 G M/T DI TOYOTA AUTO PAGAR ALAM Rudi Eduar
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i2.2455

Abstract

Penelitiaan ini bertujuan untuk mengetahui sejauh mana pengaruh Biaya Promosi Dan Harga Jual Terhadap Volume Penjualan. Metode yang digunakan dalam penelitian ini adalah Deskriptif kuantitatif yaitu analisis data yang berdasarakan pada perhitungan angka statistik untuk mengetahui pengaruh biaya promosi dan harga jual terhadap volume penjualan. Tempat Penelitian yang Dilakukan oleh penulis berada Di Toyota Auto Pagar Alam. Tehnik analisis data menggunakan analisis regresi linier berganda, uji hepotesi uji T dan uji f serta uji koefisien diterminasi. Hasil perhitungan statistik regresi linier berganda di dapat persamaan Y = -26,533 + 1,592E-6 + 3,366E-8. Hasil dari uji T untuk variabel biaya promosi mempunyai Nilai biaya promosi sebesar 6,683 dengan tingkat signifikan besar 0.022. (P-value < 0,05 maka menunjukan ada pengaruh yang signifikan antara biaya prmosi terhadap volume penjualan. Nilai harga jual sebesar 0,201 dengan tingkat signifikan besar 0,859 (P-value > 0,05) maka menunjukan tidak ada pengaruh yang signifikan antara harga jual. Hasil uji F didapat 22,630 dengan mengambil taraf signifikan sebesar 5 % maka dengan tingkat signifikan sebesar 042 ( P-value < 0,05) maka dapat disimpulkan bahwa ada pengaruh antara biaya peromosi, harga jual, secara bersama – sama terhadap variabel volume penjualan.
Co-Authors Nidyawati Nidyawati