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All Journal Journal of Management and Bussines (JOMB) DEDIKASI PKM Jurnal Ilmiah Ekonomika
Titi Hasanah
Sekolah Tinggi Ilmu Ekonomi Serelo Lahat
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Pengaruh Variasi Produk dan Kemasan Terhadap Minat Beli Rokok Sampoerna (Studi Kasus Pada PT. Sampoerna, Tbk. Pagar Alam Titi Hasanah
Ekonomika Vol 14 No 1 (2021): Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses quantitative research in which there are two variables, namely product variation and packaging as independent variables and buying interest as dependent variables. By using data sources including: primary data, secondary data, population and sample. Data collection methods used were: observation, interview and questionnaire distribution to a number of respondents. By using a measure of validity and reliability, and using the analysis prerequisite test, then using data analysis methods using multiple regression analysis, correlation coefficient, coefficient of determination, hypothesis testing in the form of t test used to determine the extent to which the independent variables are used partially able to explain the dependent variable and the F test is used to determine the extent to which the independent variables used simultaneously are able to explain the dependent variable. Data analysis in this study used SPSS 23.0.From the results of this research, seen partially by t test that product variations influence the buying interest with tcount (8,839)> ttable (2,000), packaging influences the buying interest with tcount (12,040)> ttable (2,000) Furthermore, in the simultaneous influence test the F test shows that variations in products and packaging have a significant effect on buying interest, with Fcount (333,040)> Ftable (2.72). And the coefficient of determination shows that variations in changes in the variable purchase interest are influenced by changes in product and packaging variation variables by 89.6%. From the results of the study are expected to be beneficial to all parties.
Volume Penjualan Berdasarkan Kualitas Produk, Promosi dan Saluran Distribusi Titi Hasanah
Journal of Management and Bussines (JOMB) Vol 2 No 2 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i2.1775

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, promosi dan saluran distribusi terhadap volume penjualan Kerupuk Beras Bik Fity Lahat. Penelitian ini menggunakan metode asosiatif dengan jenis analisis data yaitu kuantitatif dan kualitatif. Jumlah sampel yang diteliti adalah sebanyak 30 orang pelanggan yang merupakan masyarakat umum yang pernah membeli produk Kerupuk Beras Bik Fity Lahat. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling. Hasil penelitian menunjukkan bahwa secara parsial nilai kualitas produk adalah 2,586, kemudian promosi sebesar 6,517 dan saluran distribusi sebesar 12.812. Adapun secara simultan, nilai variabel-variabel tersebut adalah 346,924. Simpulan, secara parsial kualitas produk, promosi dan saluran distribusi berpengaruh secara signifikan terhadap volume penjualan. Kemudian secara simultan ketiga variabel tersebut berpengaruh terhadap volume penjualan Kerupuk Beras Bik Fity Lahat. Kata Kunci: Kualitas Produk, Promosi, Saluran Distribusi, Volume Penjualan
Kesehatan dan Keselamatan Kerja (K3) terhadap Kinerja Karyawan Titi Hasanah
Journal of Management and Bussines (JOMB) Vol 3 No 1 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i1.2299

Abstract

This study aims to determine the effect of Occupational Health and Safety (K3) on Employee Performance. The number of samples is 76 respondents. Data were obtained from questions using a questionnaire consisting of closed and open questions. Respondents' answers were then analyzed by two-stage regression using the SPSS (Statistical Package for Social Science) version 22 analysis tool. Based on the analysis carried out, the regression coefficient Y = 4.741 + 0.325X1 + 0.563X2, which means if the occupational safety and health variables do not exist or equal to zero (0), then the employee's performance is 4.741. The T-test shows the significance value for the occupational health and safety variables, each of which is 0.000. The F test shows the significance value is 0.000. The conclusions obtained are as follows: a) occupational health and safety have a significant effect on employee performance; b) the occupational health and safety variables each have a significant influence on employee performance; c) the variables of occupational health and safety have a significant influence together on employee performance. Keywords: Occupational Health, Occupational Safety, Employee Performance
Kualitas Produk dan Harga Jual terhadap Kepuasan Konsumen Titi Hasanah; Markus Markus; M Pahlan; Rudy Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4777

Abstract

This study aims to determine the effect of product quality and selling price independently or jointly on consumer satisfaction (a case study in Bipang Tanjung Sakti). This research method is descriptive quantitative. The sample in this study were 67 Bipang Tanjung Sakti consumers taken based on a portion of the population to represent the entire population using the Slovin formula calculation with a confidence level of 90% and an error rate of 10% (0.1). Sampling using accidental sampling method. The results showed, a) the product quality variable (X1) on consumer satisfaction (Y), obtained a Sig value of 0.000 <0.05; b) the selling price variable (X2) on consumer satisfaction (Y), obtained a value of Sig 0.000 <0.05; c) variable product quality (X1) and selling price (X2) together on consumer satisfaction (Y), obtained Sig value, 0.000 <0.05. In conclusion, product quality variables have a significant effect on consumer satisfaction variables, selling price variables have a significant effect on consumer satisfaction variables, product quality variables, and selling prices, have a significant effect on consumer satisfaction variables together. Keywords: Selling Price, Consumer Satisfaction, Product Quality
Meningkatkan Msdm Perangkat Desa Melalui Program Pelatihan dan Pengembangan Perangkat Desa Talang Tangsi Kecamatan Pajar Bulan Kabupaten Lahat Sumsel Titi Hasanah; Markus Markus; Indra Hartini; Emila Sholeha; Hari Fitriadi
DEDIKASI PKM Vol. 4 No. 2 (2023): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v4i2.30333

Abstract

Tujuan dari kegiatan Pengabdian Kepada Masyarakat ini adalah untuk memberikan gambaran tentang strategi yang dapat dilakukan dalam  meningkatkan kualitas sumber daya manusia melalui pelatihan dan pengembangan bagi pegawai desa atau perangkat desa yaitu desa Talang Tangsi Kecamatan Pajar Bulan Kabupaten Lahat.Adapun cara pelaksanaan kegiatan tersebut adalah kita dengan tim langsung datang ke kantor desa Talang tangsi. Hasil pengabdian masyarakat yang diperoleh antara lain meningkatnya kualitas perangkat desa  untuk bekerja lebih giat dan meningkatkan kompetensinya serta bertambahnya pengetahuan perangkat desa agar memiliki wawasan yang luas,  baik tentang pentingnya meningkatkan kualitasnya dan membangun motivasi diri untuk bekerja lebih baik dan belajar bertanggung jawab di masa kini maupun dimasa yang akan datang  sebagai bekal hidup di masa  yang akan datang.
Disiplin Kerja, Motivasi Kerja, dan Lingkungan Kerja Terhadap Produktivitas Kerja Pegawai Markus Markus; Titi Hasanah; M Pahlan
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.6060

Abstract

This study aims to determine the effect of work discipline, work motivation, and work environment on employee work productivity at the Research and Development Agency of Lahat Regency. This research method is descriptive quantitative. The population in this study were employees at the Development Agency Office, totaling 32 employees. The sampling technique used a saturated census technique with a sample of 32 respondents. The data analysis technique in this study was multiple linear regression using the SPSS 24 program. The results showed, a) showing the effect of work discipline on work productivity, obtaining a Sig value of 0.019 <0.05; b) testing the effect of work motivation on work productivity, the value obtained is Sig 0.000 <0.05; c) testing the effect of the work environment on work productivity variables, obtained a Sig value of 0.024 <0.05; d) the results of the F test show a Sig value of 0.000 <0.05. In conclusion, the variables of motivation, work environment, and work discipline have an effect on employee productivity either partially or simultaneously. Keywords: Work Discipline, Work Environment, Motivation, Work Productivity
Co-Authors Emila Sholeha Hari Fitriadi INDRA HARTINI M Pahlan Markus Markus Markus Markus Nidyawati Nidyawati Rudy Eduar