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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Nazwirman Nazwirman
Bina Sarana Informatika Jakarta
Arts Humanities Social Sciences

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MEMASARKAN VISI KEPADA PEMEGANG SAHAM Nazwirman Nazwirman
Cakrawala - Jurnal Humaniora Vol 12, No 1 (2012): Periode Maret 2012
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v12i1.7857

Abstract

To convince the shareholders, management companies need to create and communicate the corporatevision. The company's vision should include the concept of sustainability, because it can provide acompetitive advantage in the long run. Companies in the business landscape, particularly on thepolarization of the market and the scarcity of natural resources can add significant meaning of theconcept of sustainability. Companies need to communicate to the shareholders that the application ofsustainable business practices will enhance the implementation of sustainable business practices thatwill increase productivity costs, revenue and brand value of the company.Key words: Vision, Shareholders, Sustainability
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