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All Journal International Journal of Marketing and Human Resource Research
Niranjan Devkota
Quest International College
Economics, Econometrics & Finance Social Sciences

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Nepalese Customers’ Attitude and Preferences towards Online Marketing: Index Based Analysis Seeprata Parajuli; Aayush Bijukshe; Niranjan Devkota; Udbodh Bhandari; Udaya Poudel
International Journal of Marketing & Human Resource Research Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

Tremendous evolution of virtual advertising and marketing has also made its effect in Nepal as it is making around the globe. Current status of e-trade in Nepal seems to be promisingly accurate as many customers are being attracted to online purchasing and using online offerings. With the advent of latest technologies, virtual stores, and interactive apps, there is a huge boost in area of e-commerce. This study, therefore, aims to analyze Nepalese customers’ attitudes and preferences towards online marketing. A descriptive research design has been applied for this study where a sample of 401 respondents was taken in Kathmandu valley. Both Attitude and Preferences Index were a measure to check respondents' attitude level and preferences level respectively towards online marketing in Kathmandu valley. The current study found that 55% of consumers believe online marketing provides informative content to them. The majority of consumers have a positive attitude towards online marketing and they are preferring to purchase via online websites if they improve on certain criteria. The study also shows that customers are aware and satisfied regarding online marketing. However, 28.43% feel that there are still some challenges in the online marketing sector in Nepal that can be mitigated with the implementation of effective strategies. Thus, the study concludes that concerned authorities and online business holders should pay proper attention to the challenges faced by consumers so that they could be mitigated so that consumers would have a better online purchase experience.
Challenges of Work-Life Balance Faced by Working Fathers in Kathmandu Valley: Evidence from Cross-sectional Data Niranjan Devkota; Rocky Mani Shakya; Seeprata Parajuli; Udaya Raj Paudel
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.487

Abstract

Work-life balance has been considered as important component in individual life. Today in order to attract and retain their employees organizations are considering work-life balance as their prime concern. The main purpose of this study is to examine the work-life balance of working fathers in Kathmandu Valley. This study followed descriptive method of data analysis and 405 samples were collected with the help of non-probability sampling method. Further, the study revealed that satisfaction and motivation are considered to be key factors that help to maintain work-life balance. However unhelpful attitude of colleagues is found to be major reason creating work-life unbalance. 77.03% working fathers stated that they face challenge in maintaining work-life balance. This, it is recommended that by maintaining structural consistency in the workplace challenges of work-life can be mitigated up to certain extent. These findings will have implication at organizational level. The study concluded that high level stress, unsupportive relationships, unrealistic demands, unhelpful attitude and lack of control were found to be major challenges for maintaining work-life balance.
Co-Authors Aayush Bijukshe Rocky Mani Shakya Seeprata Parajuli Seeprata Parajuli Udaya Poudel Udaya Raj Paudel Udbodh Bhandari