Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Marketing and Human Resource Research International Journal of Education, Teaching, and Social Sciences
Alberto Ndekwa
Ruaha Catholic University
Economics, Econometrics & Finance Education Social Sciences Other

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A Connecting Mobile Marketing Events and Business Performance During Covid-19 Business Crisis in Africa Alberto Ndekwa
International Journal of Marketing & Human Resource Research Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

This chapter focused on analyzing the influence of mobile marketing on Business Performance during COVID 19 business crisis in Africa. Quantitative data was collected using questionnaire to a total sample of 343 respondents who are the business owners in Tanzania. Simple sampling technique was used to pick where questionnaire were used to collect data for statistical analysis. Secondary data was collected through documentary review to support and interpret findings from primary data collected using surveyed questionnaire. Data analysis using structural equation modeling revealed that mobile marketing is significant influencing business performance during COVID 19 business cries. The significance influence of mobile marketing is explained by the fact that mobile marketing offers online payment, online advertisement and online promotion which in turn increases market share, increases sales and revenue of the business. It is concluded that for business to perform during COVID 19, owners of the business should use mobile marketing for performing online payment, online advertisement and online promotion especially during the time of observing social distancing and business lockdown.  Addition, it is concluded that connecting mobile marketing and business performance helps to alleviate COVID 19 business crisis in Africa. This chapter recommends that the business sector should design and implement the mobile marketing to offset business crisis for business performance during COVID 19 business crisis. On the other hand, this chapter recommends that training to be conducted to owners of the business in order to educate them and create the awareness of the perceived benefit of mobile marketing for business performance during COVID 19 crisis.
COVID 19 and Higher Education Institution Operation: Unpacking the Potential of Higher Education through Acceptance of Online Learning Alberto Ndekwa
International Journal of Education, Teaching, and Social Sciences Vol. 1 No. 1 (2021)
Publisher : Training and Research Institute Jeramba Ilmu Sukses (TRI - JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.817 KB) | DOI: 10.47747/ijets.v1i1.491

Abstract

This paper focused on analyzing the acceptance of online learning for unpacking the potential of higher education during COVID 19 lock down. Quantitative data was collected using questionnaire to a total sample of 258 respondents of Ruaha Catholic University. Systematic Sampling was used to pick a sample of students and academic staff where questionnaire were used to collect data for statistical analysis. Documentary review was used to get data to support and interpret findings from surveyed questionnaire. Data analysis using SEM revealed that usefulness and easiness of technology tend to influence the acceptance of using online learning method among students and academic staff of higher education. The significance influence of usefulness is explained by the fact that online learning is compatible to higher education environment which offer virtual learning and offer class to the students all the time while the easiness was found to be significant by the fact that online technology is ease to learn, ease to use and ease to access in higher education institution. It is concluded that for higher education community to accept online learning the technology should offer perceived benefit in terms of compatibility, virtual class, class should be available all the time and the technology should be simple and affordable. Addition, it is concluded that the technology should be ease to use, learn and access by community of higher education institution for them to accept it. This study recommends that the education institutions should design and implement the online learning system which is compatible, ease to use, ease to learn, ease to access and simple and affordable for every member of institution to unpack the COVID 19 Crisis. On the other hand, this paper recommends that training should be conducted to higher education institution community in order to educate them and create the awareness of the usefulness and easiness of online learning for them to unpack the COVID 19 Crisis.
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