Apriadi Pratama
Fakultas Ekonomi Universitas Mulawarman

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK BRI SYARIAH DI SAMARINDA Apriadi Pratama; . Rusmilawati; Ardi Parminto
Jurnal Ekonomi Pembangunan Vol. 11 No. 1 (2013): Jurnal Ekonomi Pembangunan
Publisher : Pusat Pengkajian Ekonomi dan Kebijakan Publik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jep.v11i1.3728

Abstract

This study aims to determine the effect of service quality consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), and Tangible (X5) customer satisfaction (Y1) and customer loyalty (Y2) at Bank BRI Sharia in Samarinda. T test results are known effects of service quality on customer satisfaction (Y1). Variable Reliability (X1) significant because the level (sig <0.05), namely (0.000 <0.05). Variable Responsiveness (X2) is significant (0.036 <0.05). Variable Assurance (X3) is significant (0.000 <0.05). Empathy variable (X4) is significant (0.001 <0.05). Tangible variable (X5) had no significant effect due to the level (sig> 0.05), namely (0.627> 0.05).