Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Gadjah Mada International Journal of Business Majalah Ilmiah Bijak Decode: Jurnal Pendidikan Teknologi Informasi
Himanshu Dutt
Centre for Management Studies, Jamia Millia Islamia (A Central University) New Delhi
Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Product Development Categorized as Independent Strategic and Innovative Practice: Case from Indian Manufacturing Dutt, Himanshu
Gadjah Mada International Journal of Business Vol 10, No 2 (2008): May - August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (67.044 KB)

Abstract

In recent time, Indian manufacturing has seen technologically intensive and resource optimization based initiatives to satisfy competitive urge and to build or sustain market position. This they do by developing products either strategically or innovatively, but that is hardly distinguished or seen as a separate approach to product development. Strategically, product development is resource optimization based while innovatively, it is product differentiation focused. This paper outlines the strategic and innovative approach to product development and analyzes sector specific role of each in product development. The study is undertaken with nine product development team-leaders and resource-heads, three of each from automobile, steel and textile. It is concluded that textile is strategically skewed toward product development whereas automobile is inclined towards innovative orientation. The biggest limitation of this study is smaller sample-size because respondents are reluctant to disclose new technical initiatives and composition of product development.
Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, Tristyanti; Dutt, Himanshu
Majalah Ilmiah Bijak Vol. 19 No. 1: March 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.1934

Abstract

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the dependent variable is 17.9%, and the rest is influenced by other variables not included in the study.
Leveraging Digital and Semiotic Strategies to Enhance Consumer Decisions on Agricultural MSME Products Kusumawati, Reni Diah; Ikasari, Diana; Humaini, Irfan; Wibowo, Agung Prasetyo; Dutt, Himanshu
Decode: Jurnal Pendidikan Teknologi Informasi Vol. 5 No. 2: JULI 2025
Publisher : Program Studi Pendidikan Teknologi Infromasi UMK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/decode.v5i2.1211

Abstract

This study aims to analyze the influence of digital transformation and marketing strategies on the purchase decisions of products from micro, small, and medium enterprises (MSMEs). Independent variables examined include e-service quality, social media promotion, online payment systems, product quality, and semiotics. A quantitative approach was used with multiple linear regression analysis on data collected via questionnaires. The results show that e-service quality, online payment systems, and semiotics significantly influence agricultural MSME product purchase decisions. Meanwhile, social media promotion and product quality do not show a significant effect. These findings indicate that agricultural MSME product consumers are more influenced by efficient digital experiences, ease in payment systems, and the visual and symbolic elements of products. The insignificance of social media promotion may be due to the still-dominant role of word-of-mouth, while product quality may be assumed to be inherent in the perceived authenticity and trust in local MSMEs. These findings underscore the importance of digital efficiency and visual communication in building emotional consumer experiences. MSMEs need to strengthen their digital service systems, enhance symbolic strategies through semiotics, and obtain policy support for training, mentoring, and brand development in order to remain competitive in the dynamic digital economy era.
Co-Authors Agung Prasetyo Wibowo Diana Ikasari Irfan Humaini Reni Diah Kusumawati Teddy Oswari Tristyanti Yusnitasari