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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IDEI: JURNAL EKONOMI & BISNIS
Meylani Tuti
STIE Pariwisata Internasional, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penggunaan TID-ID untuk Menonton di Sinema XXI pada Masa Pandemi Covid-19 Meylani Tuti; Shilviana Jihan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 2 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i2.5255

Abstract

The purpose of the study was to analyze the impact of the influence of e-commerce and brand image on customer satisfaction through purchase decisions. The population in this study are customer, namely film viewers at Cinema XXI North Jakarta and South Bekasi who use TIX ID more than twice. The sampling technique used purposive sampling by distributing google form on 275 viewers who bought tickets using TIX-ID. Data have been tested on the validity and reliability. The method data analysis is by using descriptive and quantitative. The quantitative analysis is conducted by using Structural Equation Modeling (SEM). The result of this study indicates that e-commerce influences purchase decisions by t-value of 2.15, brand image influences purchase decisions by t-value of 5.63, e-commerce influences customer satisfaction by the t-value of 1.97, brand image influences customer satisfaction by the t-value of 2.56, purchase decisions influence customer satisfaction by the t-value of 3.07. Additionally, there is no significant indirect effect between e-commerce on customer satisfaction through purchase decisions by the t-value of 1.72, there is an indirect effect between brand image on customer satisfaction through purchase decisions by the t-value of 2.72.
PENGARUH ATMOSFER PADA PERCEIVED RESTAURANT AUTHENTICITY DAN WORD OF MOUTH DI TOM SUSHI Cindy Harayanti; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis Vol. 3 No. 2 (2022): DECEMBER 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i2.116

Abstract

The purpose of this study was to determine the effect of the atmosphere on the perceived authenticity of the restaurant and word of mouth. The population in this study were customers of Tom Sushi Restaurant in April–June 2022. The sample used in this study was 215 respondents using a purposive sampling method with questionnaires that had been tested for validity and reliability. Data analysis using SEM with Lisrel 8.80 The results of this study indicated that social factors had no significant effect on perceived restaurant authenticity and design factors  had  no  significant  effect on perceived  restaurant authenticity.  Meanwhile,  environmental  factors  had  a  significant  effect  on  perceived  restaurant  authenticity.  On  the  other hand, perceived restaurant authenticity had a significant effect on word of mouth.  Tujuan dari penelitian ini adalah untuk penelitian ini bertujuan untuk menganalisis dan Tujuan  penelitian  ini  adalah  untuk  mengetahui  pengaruh  atmosfer  pada  keaslian  restoran yang dirasakan dan dari mulut ke mulut. Populasi dalam penelitian ini adalah pelanggan Res- toran Tom Sushi pada bulan April–Juni 2022. Sampel yang digunakan dalam penelitian ini sebanyak 215 responden menggunakan metode purposive sampling dengan kuesioner yang telah diuji validitas dan reliabilitasnya. Analisis data menggunakan SEM dengan Lisrel 8.80 Hasil penelitian ini menunjukkan faktor sosial tidak berpengaruh signifikan pada perceived restaurant authenticity dan faktor desain tidak berpengaruh signifikan pada perceived restaurant  authenticity.  Sementara  itu  faktor  lingkungan  berpengaruh  signifikan  pada  perceived restaurant authenticity. Di sisi lain, perceived restaurant authenticity berpengaruh signifikan pada perceived restaurant authenticity. 
PENGARUH CITRA MEREK, MEDIA SOSIAL INSTAGRAM, DAN KERAGAMAN PRODUK PADA ELECTRONIC WORD OF MOUNTH MELALUI KEPUTUSAN PEMBELIAN Tyas Fitria Putri; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis Vol. 3 No. 2 (2022): DECEMBER 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i2.117

Abstract

This study aimed to analyze the effect of brand image, Instagram social media, and product diversity on E-WOM through purchasing decisions. The sampling technique used was accidental sampling, which was consumers who bought the KIT SC Johnson product with a total of 200 people. The analysis method was carried out by Structural Equation Modeling (SEM) using SmartPLS. The results showed that brand image had a direct influence on purchasing decisions but did not have a direct influence on E-WOM. Instagram social media had a direct influence on both purchasing decisions and E-WOM. Likewise, product diversity had a direct influence on purchasing decisions and E-WOM. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, media sosial Instagram dan keragaman produk pada E-WOM melalui keputusan pembelian. Teknik sampling yang digunakan adalah accidental sampling, yaitu konsumen yang membeli produk KIT SC Johnsons dengan jumlah sebanyak 200 orang. Metode analisis dilakukan dengan Structural Equation Modeling (SEM) menggunakan SmartPLS. Hasil menunjukkan bahwa citra merek memiliki  pengaruh  langsung  pada  keputusan  pembelian  namun  tidak  memiliki  pengaruh langsung pada E-WOM. Media sosial Instagram memiliki pengaruh langsung baik pada keputusan  pembelian  maupun  E-WOM.  Demikian  halnya  keragaman  produk  memiliki  pengaruh langsung pada keputusan pembelian dan E-WOM. 
PENGARUH PRODUCT QUALITY PADA ENVIRONMENT FRIENDLY MELALUI KEPUTUSAN PEMBELIAN DAN WORD OF MOUTH Anggi Kusuma Dewi; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis Vol. 3 No. 2 (2022): DECEMBER 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i2.120

Abstract

The purpose of this study was to determine the effect of product quality on an environment friendly through purchasing decisions and word of mouth at Union Kelapa Gading Restaurant. The population in this study were consumers who had made purchases more than twice and the sampling technique used was accidental sampling. The total sample was 226 respondents. The data analysis method in this study used the Structural Equation Model. This study used quantitative analysis that adopted Partial Least Square (PLS) 3.0. The results of this study, among others, that product quality has a positive and significant effect on purcha sing decisions, and word of mouth. Purchasing decisions had a positive and significant effect on  word  of  mouth  promotion.  However,  product  quality  did  not  have  a  positive  effect  on environmental friendliness.  Tujuan  dari  penelitian  ini  adalah  untuk  mengetahui  pengaruh  product  quality  pada friendly enfironment melalui keputusan pembelian dan word of mouth pada Restoran Union Kelapa Gading. Populasi dalam penelitian ini adalah konsumen yang sudah melakukan pembelian lebih dari dua kali dan teknik sampling yang digunakan adalah accidental sampling didapatkan jumlah sample sebanyak 226 responden. Metode analisis data dalam penelitian ini menggunakan Structural Equation Model dengan Penelitian ini menggunakan analisis kuantitatif yang mengadopsi Partial Least Square (PLS) 3.0. Hasil penelitian ini antara lain, bahwa product quality berpengaruh positif dan signifikan pada keputusan pembelian, dan word of mouth. Keputusan pembelian berpengaruh positif dan signifikan pada word of mouth. Namun product quality tidak berpengaruh positif pada environment friendly. 
Co-Authors Anggi Kusuma Dewi Cindy Harayanti Shilviana Jihan Tyas Fitria Putri