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Achmad Zaenuri
UNTAG Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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STUDI TENTANG KEPUASAN PENGGUNA “BRT TRANS” DI SEMARANG Siti Aminah; Achmad Zaenuri
Serat Acitya Vol 8, No 1 (2019): Mengelola Kegiatan untuk Kemaslahatan Masyarakat
Publisher : FEB UNTAG Semarang

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Abstract

This study is to examine the effect of rates and facilities on consumer satisfaction who used TRANS BRT Semarang. The population in this passengers who used TRANS BRT in Semarang, its  sample is taken general passengers using convenience sampling and the respondents were taken from  who are passengers currently using BRT TRANS Semarang. Data analysis techniques used in this research is multiple regression analysis techniques. The results show that their rates and facilities significantly influence consumer satisfaction who used TRANS BRT Semarang.Keyword : rates, facilities, student’s satisfaction.
Co-Authors Siti Aminah