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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Marketing Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Thamrin
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences

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Journal : Marketing Management Studies

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The effect of brand image and service quality on repurchase intention mediated by consumer destinations of Tangkelek distro in Bukittinggi city Azihil Hamdi; Thamrin Thamrin
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.120

Abstract

The purpose of this study was to analyze the influence of Brand Image and Service Quality on Repurchase Intention through Consumer Satisfaction as a mediating variable. The sample in this study was the Tangkelek distribution in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a total sample of 151 respondents. The data used are primary data obtained from the results of respondents' responses to the proposed statement items. The results of this study indicate that: (1) Brand Image has a positive and significant effect on Repurchase Intention. (2) Service Quality has no significant effect on Repurchase Intention. (3) Consumer Satisfaction has a positive and significant effect on Repurchase Intention. (4) Brand Image has a positive and significant effect on consumer satisfaction. (5) Service Quality has a positive and significant effect on customer satisfaction. (6) Consumer Satisfaction acts as a partial mediating of the relationship between Brand Image and Repurchase Intention. (7) Consumer Satisfaction acts as a partial mediating of the relationship between Service Quality and Repurchase Intention.
Influence of satisfaction and brand trust on brand loyalty in Rimbun Coffee: brand love as moderating Daffa Akhila; Thamrin Thamrin
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.346

Abstract

The purpose of this study is to analyze satisfaction and brand trust on brand loyalty at Rimbun Coffee coffee shop with brand love as moderating. The type of this research is quantitative research. The population in this study are customers who have tested the Rimbun Coffee coffee shop in Padang City with a sample of 140 respondents. The analysis of this study uses SmartPLS 3.0. The results of this study indicate: (1) Satisfaction has a positive effect on Rimbun Coffee's brand loyalty. (2) Brand trust has a positive and significant effect on brand loyalty felt by Rimbun Coffee coffee shop customers in Padang City. (3) Brand love significantly moderates the relationship between satisfaction and Rimbun Coffee's brand loyalty so that it has an impact on Rimbun Coffee's customers. (4) Brand love significantly moderates the relationship between brand trust and Rimbun Coffee's brand loyalty.
Co-Authors Amanda Tri Andini Azihil Hamdi Azmil Umur Daffa Akhila Ochri Aulia Renza Syahroni Zikri Aulia