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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Marketing Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Thamrin
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Social Sciences

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The effect of brand image and service quality on repurchase intention mediated by consumer destinations of Tangkelek distro in Bukittinggi city Azihil Hamdi; Thamrin Thamrin
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.120

Abstract

The purpose of this study was to analyze the influence of Brand Image and Service Quality on Repurchase Intention through Consumer Satisfaction as a mediating variable. The sample in this study was the Tangkelek distribution in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a total sample of 151 respondents. The data used are primary data obtained from the results of respondents' responses to the proposed statement items. The results of this study indicate that: (1) Brand Image has a positive and significant effect on Repurchase Intention. (2) Service Quality has no significant effect on Repurchase Intention. (3) Consumer Satisfaction has a positive and significant effect on Repurchase Intention. (4) Brand Image has a positive and significant effect on consumer satisfaction. (5) Service Quality has a positive and significant effect on customer satisfaction. (6) Consumer Satisfaction acts as a partial mediating of the relationship between Brand Image and Repurchase Intention. (7) Consumer Satisfaction acts as a partial mediating of the relationship between Service Quality and Repurchase Intention.
Influence of satisfaction and brand trust on brand loyalty in Rimbun Coffee: brand love as moderating Daffa Akhila; Thamrin Thamrin
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.346

Abstract

The purpose of this study is to analyze satisfaction and brand trust on brand loyalty at Rimbun Coffee coffee shop with brand love as moderating. The type of this research is quantitative research. The population in this study are customers who have tested the Rimbun Coffee coffee shop in Padang City with a sample of 140 respondents. The analysis of this study uses SmartPLS 3.0. The results of this study indicate: (1) Satisfaction has a positive effect on Rimbun Coffee's brand loyalty. (2) Brand trust has a positive and significant effect on brand loyalty felt by Rimbun Coffee coffee shop customers in Padang City. (3) Brand love significantly moderates the relationship between satisfaction and Rimbun Coffee's brand loyalty so that it has an impact on Rimbun Coffee's customers. (4) Brand love significantly moderates the relationship between brand trust and Rimbun Coffee's brand loyalty.
Pengembangan E-Modul Mata Pelajaran Sistem Kendali Elektronik Kelas XI Teknik Elektronika Industri berbantuan Web MIT App Inventor Azmil Umur; Thamrin Thamrin
Voteteknika (Vocational Teknik Elektronika dan Informatika) Vol 12, No 4 (2024): Vol. 12, No 4, Desember 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/voteteknika.v12i4.131062

Abstract

Penelitian ini bertujuan untuk mengembangkan E-Modul berbantuan Web MIT App Inventor yang digunakan sebagai media pembelajaran pada mata pelajaran Sistem Kendali Elektronik di SMK Negeri 5 Padang. Metode yang digunakan pada penelitian ini adalah model 4D (Define, Design, Develop, Disseminate). Perancangan e-modul dimulai dengan melakukan beberapa analisis, setelah itu dilakukan perancangan desain awal e-modul untuk dilihat tingkat kevalidannya. Validasi dilakukan oleh 2 orang validator ahli materi dan 2 orang validator ahli media. E-Modul yang dinyatakan layak akan diuji untuk mengetahui respon pengguna melalui uji praktikalitas. Hasil dari penelitian pengembangan e-modul telah divalidasi oleh validator ahli materi dan validator ahli media. Hasil penilaian dari validator ahli materi sebesar 80.3 % dengan kategori sangat valid. Hasil penilaian dari validator ahli media sebesar 88.6 % dengan kriteria sangat valid. Hasil uji respon pengguna e-modul melalui uji praktikalitas kepada 20 orang siswa/i kelas XI TEI memperoleh hasil sebesar 86 % dengan kategori sangat praktis.Kata kunci : E-Modul, MIT App Inventor, Sistem Kendali Elektronik, 4DThis research aims to develop an E-Module assisted by Web MIT App Inventor which is used as a learning media in the Electronic Control System subject at SMK Negeri 5 Padang. The method used in this research is the 4D model (Define, Design, Develop, Disseminate). The design of the e-module begins with conducting several analyzes, after which the initial design of the e-module is carried out to see the level of validity. Validation was carried out by 2 material expert validators and 2 media expert validators. E-Modules that are declared feasible will be tested to determine user response through a practicality test. The results of the e-module development research have been validated by material expert validators and media expert validators. The assessment results from material expert validators amounted to 80.3% with a very valid category. The assessment results from media expert validators amounted to 88.6% with very valid criteria. The results of the e-module user response test through the practicality test to 20 students in class XI TEI obtained a result of 86% with a very practical category.Keywords: E-Modul, MIT App Inventor, Electronic Control System, 4D
Design of Learning Media for the Application of Electronic Circuits Syahroni Zikri Aulia; Thamrin Thamrin
Voteteknika (Vocational Teknik Elektronika dan Informatika) Vol 13, No 1 (2025): Voteteknika (Vocational Teknik Elektronika dan Informatika)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/voteteknika.v13i1.133305

Abstract

In the era of the Industrial Revolution 4.0, the use of technology in education has become essential for enhancing the quality of learning. One of the challenges in teaching the subject of Applied Electronics Techniques in vocational schools is students' difficulty in understanding abstract concepts, particularly those related to Field Effect Transistors. This study aims to develop and evaluate an animation-based learning media using Blender software to improve students' comprehension. The research method employed is the 4D model (Define, Design, Develop, Disseminate). Validation was conducted by media and subject matter experts, while practicality testing was carried out by 11th-grade students at SMK Negeri 1 Padang. The validation results indicate that this learning media is highly valid, with an average score of 95% from subject matter experts and 90% from media experts. The practicality test conducted by students yielded a score of 92.10%, indicating that the media is highly practical for learning. The conclusion of this study is that Blender-based animated videos are effective as learning media to help students understand the concept of Field Effect Transistors. This media can enhance students' learning motivation and engagement in the learning process.
THE EFFECT OF ARGUMENT QUALITY AND SOURCE CREDIBILITY ON PURCHASE INTENTION WITH CONSUMER-WELL BEING AS A MEDIATING VARIABLE Amanda Tri Andini; Thamrin Thamrin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5978

Abstract

This study aims to analyze the effect of Argument Quality and Source Credibility on Purchase Intention with Consumer Well-Being as a mediating variable on TikTok users in Indonesia. The phenomenon of the increasing use of influencers in promoting products through TikTok Shop encourages the importance of argument quality and source credibility in influencing consumer purchasing decisions. This study uses a quantitative approach with the PLS-SEM method and involves 150 respondents who are active TikTok users and have purchased skincare products after watching promotional content from influencers Reizuka Ari and Maharaja SP. The results of the study show that Argument Quality has a positive and significant effect on Purchase Intention and Consumer Well-Being. Meanwhile, Source Credibility actually has a negative but significant effect on both variables. In addition, Consumer Well-Being is proven to have a positive and significant effect on Purchase Intention. In terms of mediation, Consumer Well-Being significantly and positively mediates the relationship between Argument Quality and Purchase Intention, but is unable to positively strengthen the relationship between Source Credibility and Purchase Intention
Pengaruh Technology Readiness dan Human Resource Readiness Terhadap Kinerja UMKM di Kota Padang dengan Adoption E-Commerce sebagai Variabel Mediasi Ochri Aulia Renza; Thamrin Thamrin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.8100

Abstract

This study aims to examine the effect of Technology Readiness and Human Resource Readiness on MSME Performance in Padang City with E-Commerce Adoption as a mediating variable. This research is causal research. The population and samples in this study were MSME actors in Padang City. The number of samples used was 180 MSME actors who were taken by collecting data using a questionnaire with a Likert Scale. The analysis method used is SEM-PLS through SmartPLS 4.1.1 software. The results of data processing in this study indicate that: (1) Technology Readiness has a positive and significant effect on E-Commerce adoption. (2) Human Resource Readiness has a positive and significant effect on E-Commerce Adoption. (3) E-Commerce Adoption has a positive and significant effect on MSME Performance. (4) Technology Readiness has a positive and significant effect on MSME Performance. (5) Human Resource Readiness has a positive and significant effect on MSME Performance. (6) Technology Readiness has a positive and significant effect on MSME Performance mediated by E-commerce Adoption. (7) Human Resource Readiness has a positive and significant effect on MSME Performance mediated by E-commerce Adoption.  
Co-Authors Amanda Tri Andini Azihil Hamdi Azmil Umur Daffa Akhila Ochri Aulia Renza Syahroni Zikri Aulia